LuLaRoe lawsuit, led by lawyer who sued Trump University, calls leggings maker a ‘pyramid scheme’

LuLaRoe is headed for a new level of legal trouble. The company, known for its vibrant print leggings and affordable casualwear, has withstood allegations of defective leggings and faulty clothing. Now, a class action lawsuit names the company as a “pyramid scheme.”

Amber Eck, the lawyer who recently won a $25 million settlement against Trump University for charges related to fraudulent business practices, has taken on the case. The suit names four plaintiffs across the country and seeks to represent “thousands of consultants.” The lawsuit alleges six charges of unlawful, fraudulent, and unfair business practices, advertising, and breach of contract under California law.

LuLaRoe is a multi-level marketing company, which means individual sellers or “consultants” pay for the privilege of selling merchandise to their own friends and social networks. According to CBS, sellers are required to purchase an “onboarding package” of $4,925 to $9,000 worth of inventory. The company also encourages consultants to keep “investing,” aka purchase more inventory, and recommends they have $20,000 worth of merchandise at all times. The lawsuit hinges on the company’s buyback guarantee, which offered consultants the option to return inventory for a full refund and exit the company. The buyback program was reportedly reversed in September, leaving consultants with thousands of dollars of unwanted merchandise on their hands.


Plantiffs in the latest lawsuit allege that the company is set up as a pyramid scheme. “Consultants were encouraged to max-out their credit cards with inventory purchases, all of which would be refunded at 100 percent, plus free shipping, should the consultants decide to stop selling for LuLaRoe,” reads the complaint. The company then abruptly canceled the buyback policy.

Different states have different laws regarding pyramid schemes, including different definitions of what legally constitutes a pyramid scheme. According to Cornell University’s Legal Information Institute, “A pyramid scheme is an unsustainable, illegal business model where investment returns are typically from principals of investments or membership fees instead from the underlying investment gains.”

“We’re focusing on the misrepresentation and breach of contract to the consultants,” Eck explained to Yahoo. “This case is reminiscent of [the Trump University lawsuit. It] wasn’t multi-level marketing, but it was an upsell scheme. This case is reminiscent of that.”

LuLaRoe is facing multiple other class-action lawsuits and an F score from the Better Business Bureau. The first lawsuit, filed in February, alleges that the company charges buyers a trumped-up sales tax even if they live in a jurisdiction that does not tax clothing, reports CBS. The second suit focuses on the merchandise itself—and LuLaRoe’s misleading promotion of it. Customers—including the thousands who have gathered in a closed group on Facebook—complain about the poor quality of the clothes. Both lawsuits are still pending and are now joined by the third.



Facebook Extends Order for ‘Make Up or Break Up’ Live Show With Shan Boodram

Facebook has ordered an additional 12 episodes of “Make Up or Break Up,” a live relationship show hosted by social influencer and “sexologist” and author Shannon Boodram (aka Shan Boody) — the first original show funded by the social platform to get an extension.

The show, which airs Thursdays at 8 p.m. ET/ 5 p.m. PT on Facebook (at, features Boodram counseling couples at a critical juncture in their relationship to determine if they should stay together — or call it quits — in front of a live studio audience. The added wrinkle: Facebook viewers of vote live on each couple’s fate using the hashtags #MakeUp or #BreakUp.

With the extension, a total of 20 episodes will air during the first season of the show. “Make Up or Break Up” is executive produced by showrunner Corin Nelson and comes from Thumb Candy Media, the digital studio division of B-17 Entertainment.


“Make Up or Break Up” is among the batch of shows Facebook is funding to see content for Watch, its recently launched video guide. The goal, according to Facebook execs, is to jump-start viewing and programming on Watch so that the social giant can sell longer-form ads in the programming.

Since debuting Sept. 7, the show has attracted a relatively modest 35,000 followers. Each episode run about 20 minutes, and has averaged around 300,000 views over the first five segments (including both live and on-demand).

The most-viewed content on Facebook’s Watch has been shorter, viral-oriented shows. The Dodo’s feel-good “Comeback Kids: Animal Edition,” for example, has racked up more than 90 million views over five episodes to date.

“Make Up or Break Up,” with its viewer-participation format, represents “the future of content,” according to B-17 principals Rhett Bachner and Brien Meagher. The duo together established Thumb Candy in partnership with B-17’s majority owner, Core Media Group.

“This concept is quickly becoming popular because so many young viewers can relate to these couples grappling with their same issues,” Bachner and Meagher said in a prepared statement. “They can also contribute their thoughts to the show, get feedback from the host and, most importantly, affect the actual outcome in real time regardless of the time zone.”

Boodram has a social-media reach of more than 300,000 followers — but just under 10,000 fans on Facebook currently. She launched her YouTube channel in 2012, which has about 20 million views to date, and has her own line of vibrator necklaces. Among other projects, Boodram hosted Fullscreen original dating show “Shan Boody Is Your Perfect Date.”


Facebook Extends Order for ‘Make Up or Break Up’ Live Show With Shan Boodram


Aromatherapy involves the skillful application of essential oils to support a desired outcome.

In an aromatherapy facial massage, the desired outcome may focus initially on skin conditions, but a superficial effect is never the whole story when working on the face with essential oils.

While the blend you make may take care of the skin, it may also help regulate endocrine or nervous system functions, reduce irritations in the mind and stimulate the body’s own innate healing tendencies.

Essential oils are natural compounds produced by steam distillation of plant materials; no chemical preservatives, synthetic fragrances, harmful or toxic substances are added.

Essential oils are micronized particles of the plant’s properties.

As a micronized particle, the therapeutic compound is so tiny that 10,000 units would cover the head of a pin. At this level, they are able to penetrate cell membranes and are received by the bloodstream within five minutes of inhalation.

If you have already experienced the power of essential oils, then you know about the immediate, yet subtle, effects they can have on the body, mind and skin’s disposition.

1. Aromatherapy facial massage

One of the primary guidelines in any therapy, be it massage, facial massage or aromatherapy, is what we call “observations prior to application,” and what massage practitioners have been trained to establish as subjective and objective assessments, leading to the formation of a beneficial treatment plan.

How do you decide what is the best technique, approach and adjunctive substance for your client?

Given the parameters of this being a facial massage with aromatherapy creams and oils, there are two primary points to consider: the type and depth of strokes and principles of skin care.

2. Type and depth of strokes

First, when you offer facial massage, you will incorporate a new set of skills into a session, and you have choices to make regarding techniques.

Do you want to work lightly, as in lymph drainage or energy healing, or would a more persuasive stroke be best? The answer is, the facial massage you provide will be based upon your own training, scope of practice and personal strengths.

We work with what we know. For example, if you have been trained in Emil Vodder, Ph.D.’s manual lymph drainage techniques, you will tend to massage the face, throat, neck, décolletage and shoulders with consideration of lymph-receptor sites and direction of flow.

I happen to have an affinity for ayurvedic massage, so my facial massage incorporates marma points, which are similar to acupressure points

3. Principles of skin care

While facial massage without analysis or addressing of skin’s needs is within massage scope of practice, offering skin care is not within the scope of massage therapy—so if you want to add this type of service to sessions, you must obtain an esthetics credential.

With facial massage, you balance the two main principles of skin care: cleansing, or detoxifying; and nourishing, or regenerating. You will also introduce active phytochemistry via aromatherapy and essential oils in a base oil or lotion.

So, you have decisions to make: Does your client primarily need nourishment or does your client primarily need cleansing?

When it comes to incorporating aromatherapy and skin care into massage therapy, always begin with an objective assessment:

  • Look at your client’s face.

What stands out, in terms of overall appearance? Is her coloration more red, yellow, grey or white? Each color reveals underlying systemic strengths and challenges.

For example, red or pink, including general ruddiness, suggests she may have photosensitivity and a stress-reactive type of skin, while white or greyish hues indicate a cooler temperament with weaker circulation and tendency toward congestion.

Does your client have deep or fine lines, maturing skin, rosacea, sun damage or acne? All of these clues will help determine the type of facial massage to offer.

4. Listen to your client’s words.

What is your client’s current stress level?

Is he in the middle of a stressful life transition, or does he have a super hectic lifestyle?

These factors give information about the client’s quality of self-care and, perhaps, heightened skin care needs.

Has your client recently been ill, undergone surgery or traveled internationally?

While these factors may reveal general depletion and immune-system fatigue, they are also markers of heightened needs for detoxification and cleansing.

Being able to determine the exact types of essential oils to blend to address your client’s specific condition will depend on your training and hands-on experience in aromatherapy facial massage.

5. Blend oils

The artful blending of oils first requires you to choose a base oil.

A base oil is the carrier for the aromatherapy essential oil. There are many base oils available. It is helpful to have a basic knowledge of the attributes of several oils.

Facial massage oils made with vegetable, flower petal or seed oils that are combined with potent essential oils may be used with both cleansing and nourishment in mind.

Always dilute your essential oils; never apply them directly to facial skin.

As a general guideline, mix 20 drops of essential oil to each 2 fluid ounces of base oil or cream. For purity, mix oils in a glass or ceramic jar, bottle or bowl rather than metal or plastic containers.

The length of time you choose to spend providing this uplifting treatment is up to you, but try to allow a minimum of 15 minutes.

Be thorough. Include the scalp, neck, shoulders and upper arms as part of the facial massage.

Do not rush. Remember, every touch and every stroke on the face is amplified by the brain and nervous system, so approach this work in a calm, quiet and meditative manner.


A makeup artist apologized after being accused of ‘blackface’ in controversial Instagram post

With the rise of beauty tutorials, there has also been an unfortunate increase in allegations surrounding cultural appropriation.

Incidents involving white models, celebrities, and fashion brands now dominate headlines, resulting in some policymakers pushing to make the act punishable by law. While borrowing someone else’s culture isn’t illegal, people on the internet are often quick to call out these situations.

Turkish beauty blogger and SFX (special effects) makeup artist Perçem Akin is the latest social media user to be accused of “blackface.” The news — which we first read about on Teen Vogue— comes after she shared a photo on September 25 that showed her wearing dark makeup and a turban headwrap. “Color and Pain. My Lovely Black Beauty Transformation Make up [sic],” Akin wrote in the caption.

Her Instagram account has since been made private; however, screenshots of what is believed to be Akin’s original post still appear online.

Aside from the photo itself, some people claim that the blogger used a series of offensive hashtags including #slave and #sadmakeup.

Amid the controversy, Akin provided INSIDER with a written statement that she originally gave to BuzzFeed on September 27. She said she created the makeup look for an unnamed “movie character” upon request; it was not a makeup tutorial. Akin said that she never intended to mock “dark skinned people,” but rather she wanted to honor “their power and beauty.”

“Firs [sic] of all, I have never ever record any Halloween video of this work. I can prove it Youtube Official history logs,” Akin wrote. “This post is for a movie character in my country.”

Akin said she was asked by a director to create the makeup look for a movie about the global rise of racism.

To clear up any confusion as to why she didn’t employ the help of a black model, Akin said: “We are not living in America or Africa, so finding any black model is so difficult in here.” Furthermore, she said that she never considered her makeup look to be racist. “I just try to see pure beauty behind the pain who have it,” she wrote in reference to people with deeper skin tones.

Regarding Akin’s alleged use of the hashtag #slave, she claimed that someone else digitally altered a screenshot of her post and she’s taking legal action against them.

“I never use hashtags #slave, never ever. My hashtags is #slayer which is the tittle [sic] of the movie,” Akin wrote. “Someone in my country has changed this and started all this against [sic] to me and I am taking a legal action aganist [sic] to them now.”

In her statement, Akin apologized to anyone she had offended. She also said that she’s received “so many supporting email and messages” from social media users worldwide.

“I am deeply sorry If I hurt all those people,” she wrote. “According to me, all those dark skinned people have pure beauty, power and Strength especially the Women have it!! I have always see like that and I will always see like that forever.”


Miranda Kerr Speaks Candidly About Marriage, Motherhood, and the Impressive Cosmetics Brand She’s Built

Miranda Kerr has it all–a prolific modeling career, killer body, gorgeous dimples, high-profile new husband, super-cute son, close family and if all that wasn’t enough, she’s been quietly building a cult cosmetics business for the past five years. This month, Kerr expanded her Cosmos-certified KORA Organics face and body line (available at Sephora) with 15 new products, including the Noni Glow Collection, whose hero ingredient is noni fruit extract from the morinda tree. Introduced to the nourishing powers of Noni juice by her grandmother when she was 13, Kerr has been consuming it ever since. Now we can, too, in the form of antioxidant-packed Noni Glow Skinfood powder supplement sachets that you mix with water or a smoothie. I don’t know if noni is the cure-all Kerr says it is, but one thing is for sure–if it makes me glow just a fraction as much as the Australian stunner, well, let’s just say, I’ll have what she’s having!


What did you have for breakfast this morning?

Oh, I had an omelet. It was really delicious, with avocado and some toast on the side. But I usually like to start my day with fresh, hot water.

With lemon, or without?

I went through a stage of having lemon, and then I went through a stage of having apple cider vinegar with my hot water, and now I’m just having hot water. It’s really good.

You’ve been making your Kora organic beauty products for a while. What inspired you to start the line?

I mean, I’m very passionate about it. Health is wealth, and because our skin is the largest organ in our body it’s important to use organic products on it. And there’s a difference between having an organic product, and having a certified organic product. I wasn’t able to find any skincare products on the market that were certified organic, and that really made a difference to my skin. My skin is important for my job, but everyone wants to have beautiful skin. I really feel that healthy skin is the most beautiful skin.

And so I worked for many years, trying various formulations with an organic chemist in Australia. We wanted to make sure that the products were as effective as they could be. Not only did we want these products to fill your skin with nutrients, but we wanted them to also be super effective. I’m really excited about our products because they work, and people are getting incredible results. And they’re good for you. So basically, they detoxify your skin and then put back the nutrients, because as I said before your skin is your largest organ, and what you put on it sinks into your bloodstream.

What are some key ingredients in Kora?

We focused on transformative ingredients such as Noni extract. Noni extract is in each and every one of our products. Noni is a super food (derived from the fruit of a tree in the coffee family) that’s full of antioxidants and contains over 100 vitamins and minerals. That is the key ingredient across our whole range, and then our products are also filtered through rose quartz to add that little bit of magic to your life, because rose quartz brings in that vibration of love, and so it really comes back to the whole mind, body, skin connection.

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I know this is a little bit too much detail, but I’ll just tell you anyway. On the back of each product there’s a little positive word, like bliss, or love, or joy. So that, coupled with the rose quartz, feeds your mind with positive affirmations and self love while you feed your skin the nutrients it needs to function at its best. We also launched a new supplement, Noni Glow Skinfood, which contains Noni, natural green tea and mangosteen, among other things. So you get your little daily dose of vitamins that feeds your skin from the inside, and you pamper your skin on the outside with products that help detoxify, nourish and revitalize. So that’s kind of our thing– mind, body, skin. It’s a holistic approach to skin care.

I love the fragrance. Is it the Noni fruit or something else?

It’s my Heart Chakra Aromatherapy Oil, a nurturing scent that my aromatherapist in Australia developed for me when I was going through a bit of a rough time in my life. I spoke to her about what was going on, and she sent me over a precious blend with super-powerful aromatherapy benefits. It contains things like ylang ylang, rose otto, sandalwood and cedarwood.

I felt it made a big difference to me, and helped me through that period in my life, and wanted to make it available to everyone. Rose otto helps open your heart. Sandalwood is very calming, ylang ylang is good for stress or anxiety, and cedar wood is very soothing, and assists in mental focus, and vitality. The formula is supercharged with rose quartz crystal, which as I mentioned earlier promotes self love and acceptance, for oneself and for others.

What is your favorite Kora product besides all of them?

Well, right now I’m pretty obsessed with the new Noni Glow Face and Body Balms that have just launched. They’re incredible to travel with, and they are super concentrated. When I’m traveling my skin gets a little dry. So I like to combine KORA hydrating moisturizer with a couple of drops of the Noni Glow Face Oil, and a bit of the face balm and use it on certain little dry spots. It’s such a powerful hydrating treatment. I also use the Noni Glow mixed with moisturizer as a base under makeup. I’m also excited about the skin food supplement, because everyone’s always asking me what vitamins I take. This comes in little individual sachets, so you can just shake one with water, or put it in your smoothie if you like, but I don’t. I always mix it with plain water.

Do you live a completely organic lifestyle?

Honestly it’s important for me to have a balance, and not be super strict with myself. We buy all of our fresh produce from local farmers’ markets, and we buy organic where possible, but obviously when you’re traveling it can be a little more challenging to do that. So I don’t believe in being super strict. I believe in being aware and conscious of what you’re doing. For example, I’m making a conscious choice when I put my body lotion and body oils all over. I’m making a conscious choice because I know we live in a world where we’re exposed to so many toxins and whatnot on a daily basis. We don’t live in a bubble. I try to eat organic, but then you know what, sometimes I don’t. I aim for 80 percent healthy and 20 percent indulgent and for me that balance works really well because you drive yourself mental otherwise.


Madonna’s Skincare Line Is Finally Here

The first album I bought with my own money was Madonna’s Like a Virgin. I’ve dressed up as that woman on more Halloweens than I can count, and I almost exclusively sing her songs at karaoke. Skincare is also my drug of choice, and the singer just dropped quite the collection here in the US. Perfect synergy for all of my relevant interests.

Madonna’s MDNA SKIN line has been available in Asia since 2014, but as of yesterday, you can buy it here in the States exclusively at Barneys. There are six main products along with a few accessories. Prices range from $50 to $600, so we’re firmly in “Material Girl” territory here. The star ingredients come from the spa town of Montecatini, Italy — the line utilizes the thermal mineral water, volcanic clay, and olive oil from the region. It’s manufactured by the Japanese company MTG. It will soon launch in China and Europe, but no word yet on whether it will expand to other retailers here in the US.

Madonna had a little meet-and-greet for beauty-industry types in New York City yesterday to introduce the line, where she spoke for a good 20 minutes dressed in an amazing leather pussy bow dress with an attached apron.


“I don’t want to mislead people into thinking that suddenly I’ve jumped from caring about the world to caring about something superficial. However, I believe that everybody wants, and has the right, to look as good as they possibly can,” she said. “Having good skin and taking care of my skin has always been important to me… This isn’t a vanity project, even though it’s connected to vanity.”

The brand gave us the entire collection to try at home, which I did in earnest last night and this morning. Obviously I can’t speak to the long-term effects, but here is my snap judgment on each product, rated on the only system that makes sense here: Madonna songs.

The Chrome Clay Mask ($120/$220): This mask, which is the cornerstone of the collection, contains iron pigments, and you remove it with a magnet. Madonna told the crowd, much to everyone’s amusement, that she uses it on her butt and that we should “ask our significant other to remove it” for us. We’ve discussed this semi-gimmicky concept at length here, so I’ll just say I’m skeptical that a magnet offers much benefit.

The mask itself felt great — creamy with a slight bit of grit to it— and it didn’t dry in that tightening way that some clay masks do. It requires accessories, though. The Magnetic Flow wand ($180) removes the mask when you wave it over your face, and you need covers ($15) for the wand, otherwise it’s hard to clean the residue off. (Saran Wrap would work, though.)

The mask left an oily, serum-like coating on my face, which I wiped off but then read I was supposed to massage into my skin. Oops. The wand uses a battery and supposedly functions to help the juice absorb better when you rub it on your face after you take the mask off. The whole process left me feeling a little bit confused and uncomfortable, much like “Justify My Love” does to this day.

MDNA Skin Skin Rejuvenator Set

Skin Rejuvenator Set ($600): While you can buy all the pieces of the chrome clay mask separately, this is the whole set, along with a special stand to nestle your Magnetic Flow wand in. This is the equivalent of Madonna’s Sex book, which caused quite a commotion in its day, not to mention it had a metal cover covered in plastic, so, similar theme. This slightly sadomasochistic product will likely offend some people, similar to the softcore BDSM porn within Sex did.

This ‘American Horror Story’ FX Makeup Look Is Perfect For Halloween

The promotional poster for Season 7 of the cult classic series American Horror Story is beautifully creepy, thanks to the contrast of the character’s crimson red lips to her frosty blue skin. Now makeup artist Kerry Herta is exclusively revealing all of the products that she used to create this look, which is equal parts chilling and stunning.

With Halloween on the horizon, you can — and should — take inspo from this FX look. Replicating that blue-tinted skin may seem like a daunting task  — that’s because it is. However, Herta shared all of the techniques and tools she utilized for this look. It’s a lot of complex steps, so if you are a novice makeupista, this may be a bit too ambitious for you. But if you are a more experienced makeup artisan with an adventurous streak, you can totally attempt to recreate this visual masterpiece. Or, at the very least, you can put your own spin on it.

“As has become tradition with every promotional campaign for American Horror Story, we sought looks that combine ethereal beauty with something shocking,” Herta told Bustle via email. “Like the show itself, the images we created were intended to be both artistic and unsettling to the point where the audience simply couldn’t look away. “

Mission accomplished. Proceed to stare at the image below.



Muji Is Asia’s Most Underrated Skincare Line

Muji, Japan’s great housewares chain, has started to make inroads in the US, with stores proliferating on both coasts. The chain opened its first stateside store in New York’s Soho in 2007 and has added 15 more locations since then (the latest outpost opened in Williamsburg, Brooklyn, just this month).

Defined by its minimalist designs and ubiquity, Muji’s closest amalgam might be Ikea, but with way, way less furniture and way nicer housewares, plus clothes and books. But unlike a trip to Ikea’s mouse-maze warehouse — a slightly sadistic way to test tensile strength of any couple’s relationship — a sweep through Muji, with its calming earth tones and the dreamy hiss of glowing aroma diffusers, is more meditation than mental ward.

While less celebrated in the US than some of the store’s organizational products and clothes, its affordable skincare selection is equally zen, not to mention wildly popular in Japan. Think of it as Marie Kondo-ing your beauty cabinet.

The brand’s four skincare lines are coolly delineated in easily identifiable shades: sensitive(clear/white), natural (forest green), balance (light peach), and aging (copper brown). The wording on the skincare packaging is completely stripped down to the product type, like “light moisturizing milk” or “gel cleansing.” There is no romantic copy or big beauty promises. Muji has a “no-brand brand” ethos, so you won’t even see its own damn logo on your cleansing gel.


The modest non-marketing approach may explain why it doesn’t have a more prominent reputation. It’s easy to walk by the skincare section on your way to pick up some sheets, as I did for years. But despite that, a slew of its products have reached cult status among beauty Japanophiles.

Japan is famous for its cleansing oils, and Muji’s cleansing oil is one of the best on the market. It’s light and emulsifying, unlike some of the thicker olive-oil based versions out there, and yet it can remove waterproof Japanese mascara and still leave skin soft and hydrated. (Confession: I also love using it to shave my legs. It leaves my skin ultra silky but doesn’t leave a dangerous oil slick in my tub or give me ingrowns, like some more comedogenic oils.) And the light toning water — a watery hydrator that softens skin and shares nothing in common with the US’s astringent toners — is also a favorite of sensitive skin types.


In the skincare tools section, its cotton pads — stay with me — are also a hero product. In Japan, cotton pads are commonly used with hydrating toning waters as DIY masks, and big-time brands, like Shiseido, all put out their own versions. Instead of buying a ready-made sheet mask, you douse some pads with the skin-softening toning water and then plaster them all over your face. Muji’s soft, peel-able pads are stand-out for just that. They don’t shed, and they transfer product effectively from cotton to face when used as a mask.

Another favorite for fans of good, affordable design is the the eyelash curler, and it’s only $7.50. And among makeup artists, the goth-like black cotton buds are a low-key standard — their non-bendy tips make them ideal for applying creams and colors.

If you live in the Northeast or in California, you can swing by a store and play with the testers there, but all of Muji’s skincare products are also available online. The biggest bonus: The generously portioned full sizes only run $12 to $24, but you can purchase any product in a travel size for about $7 or $8 before committing to a full bottle. Finally, a little zen in the spendy, cluttered world of skincare.


Joyce Bonelli Just Teased Glass Gloss, the First Product in Her Makeup Line

If you don’t know makeup artist Joyce Bonelli by name, you undoubtedly know her work. The face painter has transformed everyone from Playboy centerfolds to Nicki Minaj to the reigning queens of reality television (yes, I’m talking about the Kardashian klan). Bonelli’s signatures — lush Bambi lashes and flawless skin — have become bonafide obsessions the world over. Now, the pro is primed to disrupt the beauty industry yet again — this time with a “full-on” line of eponymous makeup, false lashes, and tools, which she gave a sneak peek of during Paris Fashion Week. And since she’s a go-big-or-go-home kinda girl, Joyce Bonelli Cosmétiques is scheduled to launch in 2018 with 58 SKUs that encompass everything from makeup to tools to skincare. (Hair products are the next frontier.) Just don’t expect to find products that contribute to that over-the-top Instagram aesthetic, a beast Bonelli undoubtedly helped to spawn. “[Tutorials] are fun to watch, I will admit that,” she says, citing Jeffree Star as a personal favorite. “I just don’t know if I would actually wear a lot of what I see.” Instead, her range focuses more on “natural” beauty. Take, for example, the product she debuted backstage at Ben Taverniti Unravel Project: Glass Gloss, a clear, multi-use formula you can use on lids, eyes, cheeks, and even in your hair. “We’re doing an android look, the makeup is super minimal with high shine,” she explains. “Glass Gloss looks fabulous over a matte-finish foundation.” (Glass Gloss, along with her Glitter Scrub Enzyme Mask, will drop in seven weeks ahead of the full collection.)

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Now, before you roll your eyes and cite the fact that the face painter is famous for giving Khloe Kardashian a “nose job” with her strategic contouring skills, know that Bonelli is redefining the way the term “natural” is used. “I think that people hear natural beauty and they think no makeup, so I definitely want to clear this up,” she explains. “I put a lot of makeup on [my clients], but it looks flawless. The contour is there, but it’s not in your face like the phenomenon on Instagram. Which is fine, but the way I do makeup is a little less direct.” The goal of her impending range is to “accentuate everyone’s natural beauty” via the same techniques she’s used time and again on Kourtney, Kim, Khloe, Kendall, Kylie, and Kris. “That doesn’t mean no makeup, it’s just how you do it,” Bonelli says. “There’s going to be a lot of information on how to make it happen and how to make your skin look flawless. And yes, there’s lot of layering and lots of contour.” Anyone who previously thought “natural” meant a dab of concealer and a quick coat of mascara can breathe a huge sigh of relief — those chiseled cheekbones and fluttery falsies aren’t going anywhere anytime soon if Bonelli gets her way. And based on the maquillage maestro’s past successes, we have a feeling things are going to pan out in her favor. “If I want something, I always get it,” she says. “I’m willing to do the work that it takes to make it happen.”


While that statement comes off as confident, cocky even, Bonelli’s star-studded career didn’t just land in her lap. In fact, celebrities and Hollywood glamour weren’t even on her radar thanks to a “sheltered” childhood in a “right-wing, Republican, Christian family.” She wasn’t even allowed to watch TV, save for Mister Ed and Disney classics like Old Yeller. Raised on twelve acres of oak trees in Santa Clarita, California, she was only exposed to what her parents deemed appropriate, which meant spending a lot of time in church. “I think he wanted to take his kids away from the crazy,” says Bonelli of her dad, a “wild artist” who essentially went off the grid and raised his brood in a dome (yes, really) of his own design. So how did this church-going girl go from “sneak watching” The Munsters and not celebrating Halloween to being a makeup artist for television’s most famous family? Well, as Bonelli says, some things — like that eccentric artist gene — are just in your blood. And that, coupled with determination, can foil any well-laid family plan. “In eighth grade, I told my parents I was going to be a makeup artist — I was thinking special effects and that whole thing,” says Bonelli. “I was their worst nightmare!” By tenth grade, she was taking an aesthetician course at night on top of her regular school work, track, and cheerleading. “That year really kicked my ass,” she laughs. After that, her parents allowed her to finish high school via a home study program, after which she attended the Make-up Designory school to study animatronics, special effects, and character makeup.

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It was a chance meeting on a photoshoot, however, that would change the course of Bonelli’s life. “Kim and Kris were talking to me about how they were shooting a pilot for a show. And I was like, ‘Oh, okay, everyone is doing a show.’” At the time, she was committed to The Girls Next Door, where she painted the faces of bodacious Playboy bunnies and Hef’s ever-expanding circle of blonde bombshell girlfriends, but Bonelli kept in touch with the Kardashians. She would become an unofficial sister when she started working on the second season of Keeping Up With the Kardashians. “They’re really like my family,” she says. “Sometimes, I feel like these girls were raised the same way I was, and that’s how I relate to them and admire them.” Here, Bonelli shares the lessons she learned from the Kardashian family, the secret to seamless, selfie-ready skin, and how beauty helped her power through one of the toughest moments of her life.


Rihanna responded to a popular makeup brand that seemed to throw shade at Fenty Beauty

The gloves are off and the fight is on between Rihanna and popular cosmetics brand, Make Up For Ever.

On September 26, the company posted a very suspicious Instagram photo — which we first saw on Teen Vogue— that several users believe was targeted towards Fenty Beauty. In the post’s caption, Make Up For Ever alluded to Rihanna’s wide foundation range writing, “40 shades is nothing new to us.”

Fenty Beauty officially debuted on September 8 with that exact number of foundation shades, which made news being that it’s one of the largest offerings by a luxury brand to date.

Make Up For Ever, which was founded in 1984, also boasted its status as a longtime makeup authority in the caption. “Since 2015, the #ultraHDfoundationreleased 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones,” the brand wrote on Instagram. “With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone.”

In response, thousands of Rihanna’s fans came to her defense. One Instagrammer wrote, “sit the f— down makeup [sic] forever [sic]. A majority of the time people still have to mix your foundations to get the right shade, so two of your foundations alone would be like 80 dollars??”


A separate user aimed to poke holes in Make Up For Ever’s argument: “How shaken must you be to come out like a salty aunty trying to throw shade at the Amazing Rihanna??? Why are you not celebrating the fact that another brand caters to all women? Go check yourself, you’re PATHETIC,” they wrote.

Upon learning of the brand’s claims, The Shade Room reported that Rihanna herself commented under the post. Clearly amused, she only had a few words to say: “lol. still ashy” and “shook.”

Although Make Up For Ever is a leader in diversity among other industry frontrunners, many of the brand’s deepest foundation shades weren’t available until 30 years after its original set was released.

That’s not the case with Fenty Beauty. Rather than considering the option to expand her line in the future, Rihanna explained during the line’s launch event on September 7 that her goal was to create makeup “that girls of all skin tones could fall in love with.”


“In every product I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between,'” Rihanna told Refinery29. Since launching, on September 21 she announced that her cosmetics line would be releasing even more makeup soon.

It’s amazing to see that inclusivity is now a chief priority within cosmetics. Hopefully, this feud doesn’t take away from the progress the beauty industry has made as a whole.

A representative for Make Up For Ever did not immediately respond to INSIDER’s request for comment.



Beauty & Fashion