Kim Kardashian West’s makeup routine is a thing of beauty in and of itself. Clearly, beauty products are big business in that family; little sis Kylie Jenner’s cosmetics launched her into the Forbes Celebrity 100 list alongside Kim, after all.
But looks like big sis isn’t content with just collaborating (kollaborating?) anymore. Just months after the two teamed up for KKW x Kylie, Kim appears to be making a bold move into her own beauty line, if her cryptic Instagram announcement is any indication:
So… June 21? Of course, Kim’s team already has a website all set up, where you can enter your email for future details. And as People shared, makeup artist and long-time friend Mario Dedivanovic also shared the announcement, with some more details: “👑The Glam Queen has arrived… get ready to be SNATCHED.”
As for what Kim’s working on first? According to her Forbes interview, what else: “It’s KKW Beauty, and we’re selling just online. We’re launching with a contour kit. I change my looks up all the time, but the one thing that’s consistent is contour.” The cream contour will come with a dual-ended brush and a highlighter kit.
The inspiration for the beauty line comes from her own product rotation:
“You’re gonna see everything that has been my favorite products, that I use all the time. Hopefully every month we’ll have a drop of another product. I’m focusing on skin on contouring and concealer and all my favorite things.
We will be producing everything [locally, in California]. It’s so accessible for me to go tot he factory and see how everything’s done, which I think is really important, to be involved every step of the way.
You should see my house at home, is filled with every shade, formula, it’s really exciting going through this journey, and doing it all by myself and figuring it out.”
Kim reiterated that message on other social media: