A new campaign for the global ban on the cruel animal testing for various cosmetics products by the year 2020 was launched by the actor Jacqueline Fernandez, brand ambassador of a beauty company, in Mumbai on Friday. Partnering with the non-profit organization to end animal testing, Cruelty Free International, The Body Shop will take the campaign to the highest authority, the United Nations, and request an international convention banning cosmetics testing on animals.
The potential for animal testing is still a huge risk around the world, with over 80% of countries still having no laws against testing in cosmetics. Cruelty Free International estimates that approximately 500,000 animals are still used in some countries in cosmetics testing every year. Speaking on the campaign, Jacqueline Fernandez, said, “Real beauty cannot be achieved at the cost of harming anyone especially animals. The concept of animal testing for cosmetic brands should be banned. A socially responsible conglomerate would prefer not to implement testing measures that prove hazardous to anyone’s health. That’s why I extend support to The Body Shop’s noble initiative to end this atrocious practice across this industry by launching a campaign to spread a global ban on animal testing of cosmetic products and ingredients. I request you all to sign the petition and save our animals.”
“We are pleased to say that India was the first country in South Asia to ban Animal Testing in 2013. Our firm is proud to be a cruelty free brand and a staunch supporter of effective, modern, non-animal alternatives to cosmetic animal testing. With our ‘Forever Against Animal Testing’ (FAAT) campaign we are asking our customers to help us end the unnecessary and out-dated practice of animal testing for good by signing the petition in our stores or on our website,” said Shriti Malhotra of The Body Shop India.
Rules on animal testing in cosmetics are currently patchwork, with legislation differing around the world leaving consumers ill informed. Traditional animal tests have never been validated for their use in reliably detecting the safety of cosmetic products and ingredients. There are now modern alternatives such as artificially grown human skin, that are, in the majority of cases, as effective as the animal test they replace and have been validated by authorities.