Walgreens is continuing to differentiate its beauty offering with the addition of Sleek MakeUP, one of the fastest growing mass market cosmetics brands in the U.K.
“It’s an exciting time for beauty at Walgreens. Customers want to shop the most sought-after brands. The addition of Sleek MakeUP to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “We will continue to deliver new and exciting brands in a welcoming and accessible environment in hopes of giving our beauty customers more reasons to shop our store.”
Acquired by Walgreens Boots Alliance in 2015, the brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream, are now available on Walgreens.com and will be in stores at more than 150 Walgreens starting this month.
Sleek has a unique, authentic heritage that originated in East London when a local beauty entrepreneur noted that women of color were underrepresented in the cosmetics market. Inclusivity has always been at the heart of every decision Sleek makes, creating products that celebrate all women and men without exception, readdressing the balance of beauty norms.
Sleek makes the latest beauty trends truly accessible to all through its superior performance makeup with strong pigmentation and high quality formulations. Sleek was an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012.