If you’re not a makeup artist or a big-time beauty vlogger, foundation can be a confounding mystery of how to make your skin look like skin but also… better skin? Meta skin? It’s best not to overthink it. I’m glad that makeup brands like Milk Makeup however DO overthink these things so that I don’t have to (work smarter, not harder!).
Today is the drop date for their new Blur Liquid Matte Foundation — probably the most versatile of their complexion products. I’ve been loyal to their Sunshine Skin Tint for its easy giant ballpoint pen-like packaging and SPF 30 (love a foundation with sun protection). However, summer time has me glowing a bit extra as it is, seeing as my T-zone has become some sort of sebum wholesaler during these warmer months. I’m blinding myself in my own reflection come midday and it’s not OK.
Anyway, this Blur Matte Foundation is oil-free and silicone-free, which piqued my interested since silicone-y products tend to pill over my moisturizer and sunscreen. Available in 16 shades ranging from Ivory to Deep, with warm and neutral variations of all tones in between, the formula is a concentrated liquid. The tube has an airless nozzle which has been engineered to keep oxygen from oxidizing the shade and also from leaking. You just shake, dot one to two drops onto the center of your face and blend outwards with whatever your blender of choice is — your own digits, a silicone sponge, a sponge-sponge, or foundation brush — it all works. I find that a little bit indeed does go a long way, so the one-ounce tube should last you a good long while.
While it’s a full-coverage formula, it feels quite literally weightless. Formulated with pore-blurring microspheres, it has the finish of a primer almost — not a flat matte, but a more modern and slightly dimensional matte. My favorite thing to do with it is mix it with a teeny drop of face oil to sheer it out and make it even more blend-able, imparting a slightly dewier finish. You can squeeze a drop into your moisturizer too to create a tinted moisturizer with an eggshell kind of finish. The matte and full-coverage label might polarize the foundation-phobic, but with some tips taken from the pros, you can do a lot with this formula.
Milk Makeup Blue Liquid Matte Foundation is $40 and available today, July 24 at Milkmakeup.com, Sephora.com, and Urbanoutfitters.com