A Switzerland-based beauty blogger landed in hot water when she referred to Asians using a pejorative phrase and her apology didn’t make matters any better.
Chanel Brusco, known as Cocomadkilla online, posted about the Korean cosmetic brand Glowrious, on a July 1 blog and marveled at the makeup available in Asia. She seemed to drive home how distant the continent is by describing people who live there as “‘Ching chongs’ with the black hair and funny clothes” who “many of us don’t always understand.”
The post was captured as a screenshot by the Twitter account E & SE Asian Beauty and went viral Tuesday, July 18, with many slamming Brusco.
ah yes, doubling down on racism, the worst is that it’ll probably get more followers who’ll decry the whole, why so “sensitive”
— TechnicAli (@wisdomstatement) July 18, 2017
Who does #Cocomadkilla think she is by calling all #Asians #ChingChong. She such a racist B. She just needs a slap from me and I’m Asian!!!
— PrincessKimmie👸🏻 (@theekimmiebella) July 20, 2017
EVERY #beauty brand,ESPECIALLY #ASIAN ones,needs to stop sending #cocomadkilla any products. #chingchong? Racism is your color of foundation
— allie yi (@allieyi) July 20, 2017
Any chance #Cocomadkilla knew exactly what she was doing with that #racial slur? No such thing as bad publicity, right? Hmm….
— Catherine Harrison (@catsinspace5) July 20, 2017
Cocomadkilla apologized soon after, making note of her friends of “different origins and cultures” and declaring she is “against any kind of racism.”
Brusco’s statement didn’t cause Twitter users to warm up to her and the YouTuber has since made her Instagram account private and closed her website.
so basically the typical “im not racist i have —- friends” response/apology
— m (@mynameslonely) July 18, 2017
“I hope we can all move on” LIKE U GET TO DECIDE HOW PPL RECOVER FROM YOUR OFFENSIVE, IGNORANT RACISM pic.twitter.com/mzzRnVgNaS
— Kyra /\lexandria (@KyraAlexandria) July 18, 2017
“I am of Italian descent , therefore I am “exotic” and a minority too” . Biiiiihhhhh if you don’t – pic.twitter.com/tiU8faHgmP
— Boneless Hotdog (@MissTickle) July 19, 2017
italian is considered caucasian and that’s coming from me, a 100% italian girl. you can even google it. she got me bent smh.
— bambina (@femaleflacko) July 19, 2017