Rihanna’s new makeup line has industry scrambling

It’s hard to explain how hard it is to find a foundation for your skin tone when you have medium or  dark complexions.

I’ve strolled countless makeup lines at grocery stores and drug stores trying to find my match among the “beige” and “tawny” offerings. My talent for mixing foundation colors is about as good as my juggling skills, which are non-existent. And though I’ve written about beauty for years, I rarely get makeup samples for my complexion.

 

So I was elated to learn that Rihanna’s new Fenty Beauty makeup line at Sephora has 40 foundation shades, from very pale white to very dark brown. Many of the deeper tones have sold out. 

ENTERTAINMENT-FASHION-RIHANNA-BEAUTY BRAND

With most beauty brands releasing two shades for women of color, Rihanna has shed more light on the industry’s need to address diversity.  Even employees at Sephora have posted photos of empty racks of Fenty Beauty, especially foundations darker skin tones. 

 

Celebrities, including Empire’s Gabourey Sidibe and model Nneoma Anosike, are touting the line on social media. Locally, author Reshonda Tate Billingsley commented on Facebook:

“I’m not a bandwagon person and I usually don’t jump on celebrity stuff….but this Rihanna Fenty Beauty is the truth! #ByeMac”

Fenty Beauty arrived online and in Sephora stores on Sept. 8.

Source:

http://www.chron.com/life/celebrities/article/Rihanna-s-makeup-lines-does-wha-12209112.php

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