The first album I bought with my own money was Madonna’s Like a Virgin. I’ve dressed up as that woman on more Halloweens than I can count, and I almost exclusively sing her songs at karaoke. Skincare is also my drug of choice, and the singer just dropped quite the collection here in the US. Perfect synergy for all of my relevant interests.
Madonna’s MDNA SKIN line has been available in Asia since 2014, but as of yesterday, you can buy it here in the States exclusively at Barneys. There are six main products along with a few accessories. Prices range from $50 to $600, so we’re firmly in “Material Girl” territory here. The star ingredients come from the spa town of Montecatini, Italy — the line utilizes the thermal mineral water, volcanic clay, and olive oil from the region. It’s manufactured by the Japanese company MTG. It will soon launch in China and Europe, but no word yet on whether it will expand to other retailers here in the US.
Madonna had a little meet-and-greet for beauty-industry types in New York City yesterday to introduce the line, where she spoke for a good 20 minutes dressed in an amazing leather pussy bow dress with an attached apron.
“I don’t want to mislead people into thinking that suddenly I’ve jumped from caring about the world to caring about something superficial. However, I believe that everybody wants, and has the right, to look as good as they possibly can,” she said. “Having good skin and taking care of my skin has always been important to me… This isn’t a vanity project, even though it’s connected to vanity.”
The brand gave us the entire collection to try at home, which I did in earnest last night and this morning. Obviously I can’t speak to the long-term effects, but here is my snap judgment on each product, rated on the only system that makes sense here: Madonna songs.
The Chrome Clay Mask ($120/$220): This mask, which is the cornerstone of the collection, contains iron pigments, and you remove it with a magnet. Madonna told the crowd, much to everyone’s amusement, that she uses it on her butt and that we should “ask our significant other to remove it” for us. We’ve discussed this semi-gimmicky concept at length here, so I’ll just say I’m skeptical that a magnet offers much benefit.
The mask itself felt great — creamy with a slight bit of grit to it— and it didn’t dry in that tightening way that some clay masks do. It requires accessories, though. The Magnetic Flow wand ($180) removes the mask when you wave it over your face, and you need covers ($15) for the wand, otherwise it’s hard to clean the residue off. (Saran Wrap would work, though.)
The mask left an oily, serum-like coating on my face, which I wiped off but then read I was supposed to massage into my skin. Oops. The wand uses a battery and supposedly functions to help the juice absorb better when you rub it on your face after you take the mask off. The whole process left me feeling a little bit confused and uncomfortable, much like “Justify My Love” does to this day.
Skin Rejuvenator Set ($600): While you can buy all the pieces of the chrome clay mask separately, this is the whole set, along with a special stand to nestle your Magnetic Flow wand in. This is the equivalent of Madonna’s Sex book, which caused quite a commotion in its day, not to mention it had a metal cover covered in plastic, so, similar theme. This slightly sadomasochistic product will likely offend some people, similar to the softcore BDSM porn within Sex did.