Category Archives: Fashion

Hailey Baldwin Wore 2017’s Sexiest Swimsuits, and She Has the Bikinigrams to Prove It

It seems like Hailey Baldwin owns every style of swimsuit known to mankind. Or at least she knows an Instagram-worthy swimsuit when she sees one. Either way, it seems she hoards swimsuits by the drawer full, and we can’t blame her when they look this good.

The model constantly posts Instagram shots of herself in various styles, causing thousands of followers to hit that “like” button. She loves swimsuits so much, she’s been known to play favorites and even double up on certain designs.

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Throughout 2017, Hailey has worn some of the hottest swimsuits of the year, which is why we’re dubbing her the queen of swimwear. From a peach crochet two-piece to a white tie-front bikini, there’s no style Hailey can’t rock. Have a look for yourself and shop for similar swimsuits while you’re at it.




The internet wants to get a modelling contract for Anok Yai

A South Sudanese student has accidentally gone viral. Anok Yai was enjoying Howard University’s homecoming over the weekend when a photographer noticed her and snapped some pics. Before she knew it, strangers were begging the modeling gods to give her a contract.

Anok Yai is a 19-year-old sophomore studying biochemistry at Plymouth State University. “A friend of mine and I decided to travel to Washington, D.C., to attend Howard University’s Homecoming,” Yai, who grew up in Manchester, New Hampshire, tells Yahoo Lifestyle.

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They attended Yardfest, Howard’s homecoming concert, featuring performers like Rick Ross and Doug E. Fresh. “After Yardfest ended, I began walking toward the dorms, when a photographer that goes by the name Steve ‘theSUNK’ Hall randomly started taking photos of me,” she recalls. “While he was taking down my information, he said, ‘Today was a good day, and a couple of these photos have the potential to go viral.’ I didn’t really think much of it, so I just smiled and went on about my day.” Little did she know that her photo would indeed go viral. TheSunk shared her photo with his 13k Instagram followers yesterday. The rest is history.

“It wasn’t until later that evening that I picked up my phone and found hundreds of Instagram notifications piling in,” Yai says. “Before all this happened, I had around 150 followers and was getting about 20 to 30 likes on each photo, and then suddenly, these numbers skyrocketed in a matter of hours.”

The first three comments on the photo say it all: “She’s a beaut!” “She’s perfect,” “She’s amazing.” Then there were comments from those hoping that Yai is a model, “Please tell me she’s modeling,” one follower wrote. “Oh my lord! Look at God’s work, wow!! She is runway ready. I feel bad for the dude who was nervous to talk to her. She’s a gem.”

“We need @anookyai to model merchandise for Oceanairs Republic. #wordup,” gushed another. “An agency needs to sign her ASAP,” demanded a third. “Give her a contract.” While most wanted her to start modeling, others assumed the beauty had already graced catwalks and magazine covers. “Yeah I def thought this was some famous model!” someone said.

Believe it or not, Yai, who moved to the United States in 2000, has never modeled. “I’ve always thought about modeling,” Yai says. “It’s a dream that I’ve wanted for a long time, but always pushed to the side because of self-doubt and distractions from school. Now I see this dream as something a lot more obtainable.”


The sudden notoriety has been a lot for Yai to process. “All this attention and praise is definitely hard to wrap my head around. These comments took me by surprise.”

Of course, people are already knocking on Yai’s door. “I’ve had a few offers here and there, but I’m keeping my options open for now, before I make a decision on who I want to commit to,” she says. When she does make the big decision, she isn’t going to ditch school. “I definitely want to finish getting my bachelor’s in science, so I would probably finish school online while modeling at the same time; just have something to fall back on.”

She says the best part has been seeing people appreciate her very dark skin, characteristic of Sudanese people. “It makes me feel honored to be a South Sudanese woman. It shows that the standards of beauty are slowly evolving.”


LuLaRoe lawsuit, led by lawyer who sued Trump University, calls leggings maker a ‘pyramid scheme’

LuLaRoe is headed for a new level of legal trouble. The company, known for its vibrant print leggings and affordable casualwear, has withstood allegations of defective leggings and faulty clothing. Now, a class action lawsuit names the company as a “pyramid scheme.”

Amber Eck, the lawyer who recently won a $25 million settlement against Trump University for charges related to fraudulent business practices, has taken on the case. The suit names four plaintiffs across the country and seeks to represent “thousands of consultants.” The lawsuit alleges six charges of unlawful, fraudulent, and unfair business practices, advertising, and breach of contract under California law.

LuLaRoe is a multi-level marketing company, which means individual sellers or “consultants” pay for the privilege of selling merchandise to their own friends and social networks. According to CBS, sellers are required to purchase an “onboarding package” of $4,925 to $9,000 worth of inventory. The company also encourages consultants to keep “investing,” aka purchase more inventory, and recommends they have $20,000 worth of merchandise at all times. The lawsuit hinges on the company’s buyback guarantee, which offered consultants the option to return inventory for a full refund and exit the company. The buyback program was reportedly reversed in September, leaving consultants with thousands of dollars of unwanted merchandise on their hands.


Plantiffs in the latest lawsuit allege that the company is set up as a pyramid scheme. “Consultants were encouraged to max-out their credit cards with inventory purchases, all of which would be refunded at 100 percent, plus free shipping, should the consultants decide to stop selling for LuLaRoe,” reads the complaint. The company then abruptly canceled the buyback policy.

Different states have different laws regarding pyramid schemes, including different definitions of what legally constitutes a pyramid scheme. According to Cornell University’s Legal Information Institute, “A pyramid scheme is an unsustainable, illegal business model where investment returns are typically from principals of investments or membership fees instead from the underlying investment gains.”

“We’re focusing on the misrepresentation and breach of contract to the consultants,” Eck explained to Yahoo. “This case is reminiscent of [the Trump University lawsuit. It] wasn’t multi-level marketing, but it was an upsell scheme. This case is reminiscent of that.”

LuLaRoe is facing multiple other class-action lawsuits and an F score from the Better Business Bureau. The first lawsuit, filed in February, alleges that the company charges buyers a trumped-up sales tax even if they live in a jurisdiction that does not tax clothing, reports CBS. The second suit focuses on the merchandise itself—and LuLaRoe’s misleading promotion of it. Customers—including the thousands who have gathered in a closed group on Facebook—complain about the poor quality of the clothes. Both lawsuits are still pending and are now joined by the third.


Ralph Lauren pairs passion for fashion, cars at New York Fashion Week

Runway shows at New York Fashion Week have become more elaborate each season and designer Ralph Lauren took it up a notch by combining his love of fashion and vintage cars to showcase his Fall 2017 collection.

As actresses Diane Keaton, Jessica Chastain and Katie Holmes watched from front row seats, models in tailored suits and brightly colored gowns strutted past a red Ferrari, yellow McLaren and a silver Porsche at the Tuesday evening show.

It was the first time Lauren showcased his men’s and women’s collections together.

Unlike previous years when the veteran designer transformed his flagship Madison Avenue store in Manhattan into a catwalk, Lauren opted to debut his in-season collection north of the Manhattan in Bedford, New York.

Designer Ralph Lauren acknowledges attendees after presenting his Spring/Summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week in Manhattan, New York.

He held the show, which was followed by a sit-down dinner, in the multi-level garage that houses his collection of dozens of classic cars including Bugattis, Mercedes-Benzes and Porsches.

Lauren combined his love of cars and fashion in a collection that kept to the roadster theme. It featured classic dark double-breasted suits for men and women, bomber jackets and parkas, slinky evening dresses and coats in bright yellow and red.

“I loved the show, all the suits, everything,” Keaton said afterwards. “It couldn’t be any better.”

It was the third in-season, see-now, buy-now, collection for Lauren, who designed Melania Trump’s sky blue jacket and dress for Inauguration Day and is known for his classic, preppy and western looks.


Celebrity model Bella Hadid wore a bright red strapless gown with a tulle skirt on the runway and was followed by Kendall Jenner in a striking yellow and black full-skirted gown.

Other gowns were long and sleek in cobalt blue and metallic gray that contrasted with the mainly black and white palette for the suits, dresses and trousers for daywear.

Lauren added other bursts of color with a red dinner jacket for men and mid-length coat for women.

New York Fashion Week, with venues throughout the city, attracts about 100,000 people and generates $880 million in revenue for New York City, according to organizers.

The semi-annual event that ends on Wednesday with shows by Marchesa and Marc Jacobs will be followed by fashion shows events in London, Milan and Paris.



Tom Ford Exhumes the 1990s and It’s Almost Fabulous

The 1990s have been resurgent of late, largely thanks to their somewhat ignoble contributions to contemporary life: reality television and “Baywatch”; White House scandal and congressional shutdown; and, of course, the introduction of Donald J. Trump as a pop culture tabloid star. Well, we all need something to blame. Why not a time period?

Tom Ford, spring 2018. CreditGuillaume Roujas/Nowfashion

That it also happened to be an era when fashion had a knowing, energetic immediacy worth celebrating has been mostly overlooked. But on Wednesday, with the opening show of the New York spring 2018 season, Tom Ford came along to remind us.

Returning to New York with his first full-on traditional runway show after seasons of flirting with alternate venues (London! L.A.!) and forms (video! dinner theater!) and some timeouts for films, Mr. Ford took a trip down his own glam-cobblestoned memory lane. The 1990s, after all, were the heyday of his Gucci years — he became its creative director in 1994, and left 10 years later — when he burst onto the fashion scene, injecting the concept of postmodern irony into unabashed luxury, adding a dose of sex and making it cool.

Tom Ford: Spring 2018

CreditGuillaume Roujas/Nowfashion

Just consider that his new collection was in part the opening act for his new fragrance: Alliteratively titled, using first a crude word for sexual congress, followed by “Fabulous.” You fill in the blank. (That is honestly the name on the label.)

So was it?

Kind of, yes. In a millennial pink corridor — the color perhaps a reference to the generation Mr. Ford needs to attract and which missed the clothes the first time around — stretching through the Park Avenue Armory with lacquered walls and padded risers, in front of Chaka Khan, Helena Christensen, Cindy Crawford and Kim Kardashian West (among others), Mr. Ford sent out a series of sharp-shouldered one-button power jackets in pastel satins atop rolled-hem shorts paired with sequined T-shirts.

Narciso Rodriguez, spring 2018.CreditCasey Kelbaugh for The New York Times

There were blouson leather boy-band jackets with matching leather sweatpants; glittering two-tone T-shirt-dresses so short they looked more like shirts (maybe they were shirts, but if so they were sans bottoms) and aerobic-instructor leotards cut waist-high on the sides. Evening gowns were ruched net columns stretched peekaboo-sheer over the rear with long, sequined sleeves for contrast. Fuchsia, lavender and beige mixed it up with orange and electric blue, plus the usual black and white. None of it was very complicated or challenging. It was fun.

Mr. Ford shot to fame on his ability to walk the fine line between self-serious, unabashed ambition and a willingness to mock himself for it; his clothes gave his consumers permission to strive and preen and roll their eyes at the same time, so they were not just in on the joke, but controlling it. Since starting his own brand, however, he has erred on the side of the pompous. Not this time. Guests exited the show through a line of male waiters clad only in athletic shorts and knee-socks, bearing trays of Champagne. In the past, they would have been wearing Botox-perfect tuxedos.


How to Join the Fashion Pack at New York Fashion Week

On Thursday, the makeup artist Kirsten Kjaer Weis and the fashion illustrator Clym Evernden will take up residence at Barneys New York on Madison Avenue from noon to 6 p.m. Shoppers will receive a custom mini-makeover and have a live portrait drawn when they buy the new Kjaer Weis Artist Kit, which includes six lip and eye pencils ($145).

Dover Street Market will have an open house from 5 to 7 p.m. The makeup artist Isamaya Ffrench and the Hunter creative director Alasdhair Willis will be on hand to celebrate their collaboration on rubberized leather backpacks with Ms. Ffrench’s hand-drawn artwork ($395); Fendi will offer a limited edition “Love” T-shirt ($550) as part of its Fendi Vocabulary fall men’s wear collection inspired by the lexicon of Ernest Hemingway; and there will be yummy eats from Rose Bakery. At 160 Lexington Avenue.

This week at Dover Street Market, you’ll find backpacks from a collaboration between Isamaya Ffrench and Hunter.

Hanky Panky will open a thong bar at Lord & Taylor from 6 to 9 p.m. in celebration of the label’s 40th anniversary. You’ll be able to customize signature lacy bits ($20) with pretty rosebuds, appliqués, ribbons, buttons and trims.

That same day, Intermix with unveil a shoppable partnership with the CFDA at its Creative Retail Lab that includes Brother Vellies suede lace-up boots ($650) and a K/LLER Collection brass V-bib necklace ($450) from seven current members of the CFDA Fashion Incubator class. At 810 Washington Street.

And the designer Vivienne Westwood and the photographer Juergen Teller will have a photo exhibition to celebrate their longstanding visual collaboration. At 14 East 55th Street.


From Thursday to Sunday, shop for floaty chiffon dresses ($150) and other effortless pieces at the French label Sézane’s first store in the United States. Enjoy treats from the TriBeCa patisserie Maman and free totes that say, “Bonjour, New York.” At 254 Elizabeth Street.

Also from Thursday to Sunday, Everlane will open the Denim Counter, a pop-up for its new line of well-priced jeans, including high-rise skinnies ($68), all made from premium Japanese material. At 39 Spring Street.

On Friday, MaxMara will reopen its New York shop, where you’ll find a new crystal-embellished velvet mini-version of its signature Whitney bag ($1,420). At 813 Madison Avenue.

On Saturday, Giovanna Battaglia will be signing copies of her book “Gio_Graphy: Fun in the Wild World of Fashion” ($39.95) at Bergdorf Goodman from 2:30 to 4 p.m.; and on Monday the artist Donald Robertson will be signing copies of his book, aptly titled “Donald: The Book” ($85), from 6:30 to 8 p.m.


On Saturday from 2 to 5 p.m., Glamour beauty editors will be on hand at the new Bloomingdale’s Glowhaus boutique to talk you through the merits of, say, Glamglow mud-firming treatments ($69) and other sparkly, dewy makeup and skin care products.


Kate Upton in beautiful Fiji!

Thought you’d seen all there was to see from our steamy SI Swimsuit 2017 shoot in Fiji? Think again.  The perfect backdrop for our historic triple cover with , Fiji is a literal paradise on earth. So why not take a second look at our sensational shoot with our cover girl, Hannah Ferguson, Ashley Graham, Bo Krsmanovic and Danielle Herrington? We didn’t think you would mind.  Can’t get enough of the ladies of SI Swimsuit? We can’t blame you. Keep coming back to Swim Daily for updates on all of the ladies you love! .


SI Swimsuit announces Chase Carter as newest rookie

Sports Illustrated unveiled their newest swimsuit rookie over the weekend — and it’s Victoria’s Secret PINK Model Chase Carter.

“Chase is 20-years-old and feels right at home in this shoot since she was born in Nassau, Bahamas,” said the magazine. “Chase is also a sports nut. She played tennis, soccer, softball, and even threw the javelin for her high school track and field team. She is now a NBA and NFL fan who considers LeBron James her favorite athlete.”

And Carter is in good company. Stars such as Kate Upton, Hannah Jeter, and Ashley Graham are just a few of the many models who’ve garnered massive fame for baring nearly all for Sports Illustrated Swimsuit.


However, Carter’s thriving modeling career almost didn’t happen. At age 13, she was scouted at a Sydney Airport by an agent, who offered to bring her to a few talent agencies.

“I just took a couple pictures and I hoped for the best,” she recalled. “I tried to show my personality as much as possible, and then I guess it really worked out in my benefit, and I got to work with them three times after that. So it’s been awesome. And I’m very lucky.”

“Chase is 20-years-old and feels right at home in this shoot since she was born in Nassau, Bahamas,” said the magazine. “Chase is also a sports nut. She played tennis, soccer, softball, and even threw the javelin for her high school track and field team. She is now a NBA and NFL fan who considers LeBron James her favorite athlete.”


Words can’t describe what I’m feeling right now… I AM OFFICIALLY AN SI SWIMSUIT MODEL ❤️ what a dream come true and couldn’t feel more blessed. Thank you to EVERYONE that’s made this possible ❤️ @si_swimsuit @mj_day @mellisk @mimiyapor @lisamariebenson @imgmodels #bahamas #rookie2018 @wattsupphoto

A post shared by Chase Carter (@lilbabycheezus) on Aug 19, 2017 at 9:21am PDT

And Carter is in good company. Stars such as Kate Upton, Hannah Jeter, and Ashley Graham are just a few of the many models who’ve garnered massive fame for baring nearly all for Sports Illustrated Swimsuit.


However, Carter’s thriving modeling career almost didn’t happen. At age 13, she was scouted at a Sydney Airport by an agent, who offered to bring her to a few talent agencies.


Heading out with this beauty @lilbabycheezus 💕after glam ✨ for the second half of the day! @si_swimsuit | Hair by @anthonycristianosalon Phyto Global Artistic Director using Phytoplage for @phytousa |Make up by @christinecherbonnier 💄 . . . . #sportsillustratedswimsuit #siswimsuit #sportsillustrated #2018 #photoshoot #anthonycristiano #hair #hairstylist #phyto #haircare #bahamas #harbourisland #ocean #beach #beauty #islandlife

A post shared by Anthony Cristiano (@anthonycristianosalon) on Aug 19, 2017 at 4:02pm PDT

This didn’t go well with Carter’s father.

“My dad was like, ‘Chase, you’re not going! This is a scam! You don’t know who this woman is!’” she told Fox News in 2016. “You’re not going to New York! You’re not going to see agencies! What are you talking about?!”


💛 @lilbabycheezus 💛 #SISwim 2018

A post shared by Sports Illustrated Swimsuit (@si_swimsuit) on Aug 19, 2017 at 1:54pm PDT

But despite her father’s initial reaction, Carter somehow convinced him to reconsider, which ultimately helped her land a high-profile gig with Victoria’s Secret PINK.

“I just took a couple pictures and I hoped for the best,” she recalled. “I tried to show my personality as much as possible, and then I guess it really worked out in my benefit, and I got to work with them three times after that. So it’s been awesome. And I’m very lucky.”


She is a natural! 👙 So excited to be able to share #bts from our shoot with the stunning @lilbabycheezus 👙 Live in the #Bahamas #swimsuit #swimlife #beauty #beach #siswimsuit

A post shared by Christine Cherbonnier Makeup (@christinecherbonnier) on Aug 20, 2017 at 6:58am PDT

And Carter’s parents has since been completely at ease with his daughter posing in skimpy swimsuits — maybe a bit too much.


“It’s interesting,” she explained. “I want them to be more protective. I’m like, ‘Dad? Um, hello? I posted a bikini picture on my Instagram.’ And he’s like, ‘Yeah, I don’t care.’


Japan’s budding fashion rental services proving popular with working women, moms

Satoshi Amanuma recalls his wife standing in front of her closet full of clothes before they went out, muttering she had nothing to wear.

“She had many more clothes than I had,” Amanuma said. “Then I realized most of them looked quite similar.”


Amanuma realized that, like his wife, many working women and mothers with young children don’t have much spare time to shop for themselves or keep up with new looks, so they end up choosing the same styles.

That is when Amanuma came up with the idea of a business renting out women’s wear. And Aircloset Inc. was born.

As sharing services like Airbnb and Uber set up shop in Japan, the fashion industry followed suit, offering people the option of renting clothes instead of buying them.

Aircloset is one such company, renting out everyday clothes for women for ¥9,800 a month.

“I want to offer people, especially busy women who don’t have spare time, to buy clothes, more opportunities to encounter new clothes and apparel brands, and to enjoy fashion more,” said Amanuma, CEO and founder of Aircloset.

The company rents out three articles of clothing that its fashion stylists selected based on customers’ registered preferences. Subscribers can hold onto the pieces as long as they wish or send back the styles they don’t want for an exchange. Users don’t have to wash the returned clothes because dry cleaning and delivery charges are included in the fee.

Fashion rentals used to be mainly for special events, such as wedding parties and graduation ceremonies. But in recent years, new services like Aircloset have popped up, changing people’s perception of daily wear — rent rather than own.

And they are steadily attracting customers.

Aircloset’s registered members now number about 120,000, up from 25,000 in January 2015, a month before service’s official launch, according to Amanuma. Members are in their mid-30s on average.


As the customer base grew, Aircloset expanded its apparel brands to 300 from 80 in 2015, he said.

Hundreds of returned clothes are inspected at its distribution center in Kanagawa Prefecture before they are dry-cleaned at seven factories located nearby. The cleaned clothes are then rechecked before being stored, and made available to be rented out again.

Each item is tagged with a barcode to track how long and how many times it had been rented. The information is used for pricing if customers wish to buy their favorite rental pieces.

Toshihiro Nagahama, a chief economist at Dai-ichi Life Research Institute Inc., said the domestic fashion-sharing market has huge potential to expand along with other sharing services.

During Japan’s bubble economy in the 1980s, luxury brand apparel was seen as a status symbol for the rich, Nagahama said. But that mindset has changed in past decades as people grow less inclined to spend money to own not only luxury brands but also other products, including cars, he said.

“Fashion rental makes sense for such people. If you don’t have a desire to own things, it’s cheaper and more efficient to rent a wardrobe to update your fashion,” Nagahama said. “The fashion rental market will grow.”

Tokyo-based market research firm Yano Research Institute predicts the entire market size of the domestic sharing industry, including fashion, will expand to ¥60 billion in fiscal 2020, up from ¥28.5 billion in fiscal 2015.

Such expansion of new rental services, however, could deal a heavy blow to already ailing traditional retailers, Nagahama said. Apparel retailers need to think of ways to adjust their business to the changing landscape of the industry, he said.

Rental services for daily outfits are not the only robust business in the industry. A luxury bags rental service is also flourishing, as more people find that they enjoy borrowing and switching up designer bags rather than spending thousands of yen to own.

Laxus Technologies Inc. launched an app for renting out top-brand luxury bags — such as Chanel, Fendi and Hermes — for ¥6,800 a month. Like Aircloset, customers can change bags as often as they want.

Since its launch in 2015, the number of members has grown steadily to 13,000, according to Kei Babazoe, vice president at Laxus.

To increase its current stock of 18,000 bags from 52 brands to keep up with the growing demand, the firm recently started calling on luxury bag owners to send bags that are just gathering dust in their closets. Laxus will clean and mend those collected bags and store them in a temperature- and humidity-controlled room for free. If those bags are rented out, the lenders will get ¥2,000 a month.

Seeing growing potential in rental services, apparel maker Stripe International Inc. launched an app named Mechakari in September 2015, to rent out its own private brands for ¥5,800 a month.

Similar to Aircloset, Mechakari users can rent three articles of clothes of their choice and return them when they want to receive a new batch. But unlike many other fashion rental services, Mechakari rents unused brand new clothes.

Returned clothes are dry-cleaned and those that pass its screening will be sold on its online shop as used clothes.

Masaki Sawada, head of Mechakari department at Stripe International, said they launched the service partly to expand the apparel business.

“Apparel, in general, is about making and selling clothes. And that’s it. But if you look at automakers, like Toyota, they not only make and sell new cars but also maintain, rent out and sell cars,” Sawada said. “We want to make the fashion business like that.”

Noting young people are becoming less interested in purchasing clothes these days, Sawada said, so Mechakari wants them to get into the new rental service.

“In order to attract young people, we need to increase the number of users,” and make renting clothes a part of daily life, Sawada said. “We want fashion rentals to take firm root in society, and to become part of our culture.”


Asos adds search-by-photo to its fashion ecommerce app

Computer vision continues to find its way into all sorts of apps as the underlying tech powering convenience-oriented image searches. Latest — and it must be said late — to the party is fashion ecommerce player Asos, which has just added a visual search feature to its iOS app.

The update lets iOS users snap a photo of a garment or fashion accessory with their device camera or pull in an existing outfit shot or Instagram screengrab (say) from their camera roll and have the app show clothes items that are at least in the general fashion ballpark of whatever it is they’re trying to find.

Asos says the visual search will be rolled out to their Android app “soon”.

The company says 80 per cent of UK traffic for ASOS comes from a mobile device, as do almost 70 per cent of UK orders — with consumers spending 80 minutes per month on average in the app.

We tested the feature on a few items of clothing and it worked reasonably well. It’s not necessarily going to find a perfect match — not least because there are only 85,000 searchable products in Asos’ index — but when not matching quite right for form, it was at least pulling in similar sorts of patterns. So you end up with the same sort of fashion feel at least.

Given the specific ecommerce use-case here, where Asos’ aim is to drive sales of its stock by greasing the clothes discovery pipeline (being as text searches are pretty tedious, especially so on smaller screen devices), you’d expect a bit of wiggle room in the search results — exactly to encourage a bit of serendipity in the shopping experience.


The UK-based company is a long-time player in the ecommerce space, having launched on the web in 2000 — so it’s by no means pioneering visual search tech here (nor is it building the underlying tech itself, but says it’s partnered with an unnamed startup to deliver the visual search).

Over the last five (or so) years there have been a large number of startups attempting to build fast and convenient visual search engines, often specifically for fashion, including the likes of ASAP54, Craves, Donde Fashion, Slyce and Snap Fashion, to name a few.

Tech platforms have also recently started paying more attention to visual search too, spying potential to combine the vast quantity of visual data they hold with recent developments in deep learning/AI technology that is helping realize the potential of computer vision.

For example, Pinterest has launched a camera-based search feature that turns a real-world object (e.g. an avocado) into a series of Pinterest results (e.g. recipes for avocado). eBay also has its own ecommerce-focused image search in the works, due for launch this fall.

While at its developer conference earlier this year, Google announced Google Lens — demonstrating how it intends to bake awareness into mobile cameras, by applying computer vision smarts so the software will be able to understand what the lens is being pointed at.


Asos adds search-by-photo to its fashion ecommerce app

Beauty & Fashion