This “Netflix For Makeup” Is Shaking Up The Beauty Industry

Makeup and skincare can become an addiction, and boy, is it an expensive one! From the process of production, packaging, shipping, and retailing at your local Sephora, beauty products can become incredibly marked up by the time it makes it to the consumer’s hands.

For a long time, it felt like we just had to accept the expensive nature of the beauty industry, but the disruptive company Beauty Pie is ready to shake things up with a daring business model that brings beauty products directly to consumers without the exorbitant prices. With a fixed monthly membership, Beauty Pie is able to offer its members incredibly low prices for top-line beauty products.

I interviewed Beauty Pie’s founder, Marcia Kilgore, to learn more about the company’s innovative model and how Beauty Pie is changing the beauty industry.

Marcia Kilgore, Beauty Pie Founder: The easiest way to describe Beauty Pie is to say that it’s like the Netflix of skincare and cosmetics. The beauty industry is broken. Hundreds of luxury brands use the same 10-20 elite labs/factories. Typical markups on luxury makeup and skincare products are 10x the ex-factory cost. And we think that’s crazy. So we decided to create a sort-of buyer’s club, where members could buy high-tech skincare and world-class cosmetics, before all the branding, for up to 90% less than what the same formulas typically cost at retail.

SB: Where are Beauty Pie products sourced from?

MK: So far: Switzerland, Italy, Japan, Korea, Germany, France, the USA and England. We source from the same suppliers as the world’s leading beauty brands.


SB: Makeup and skincare product prices are notoriously marked up. How does Beauty Pie keep costs so low for members?

MK: We’re a ‘sourcing as a service’ business. Membership fees pay our salaries and overheads, and we do the editing/sourcing/packaging/some formulating/color trending/and inventory management. Members end up spending (including their membership fees) about 20 cents on the dollar for their luxury beauty buys.

Beauty Pie Lipsticks

Beauty Pie

Lipstick shades from Beauty Pie

SB: What are the most popular makeup and skincare products on Beauty Pie?

MK: We’ve launched almost 200 new products this year alone, so the bestsellers change every week. Mascaras are incredibly popular (you need one a month, really, to get the best payoff), as is our COWBOY NUDE Futurelipstick and our Everyday Great Skin Foundation (Italian. Awesome.)

In skincare, it’s currently a tossup between the Super Healthy Skin Ultimate Anti-Aging Cream, our new Lumiboost Brightening Serum (a personal obsession) and the Plantastic MicroPeeling Super Drops.


The thing is, if we don’t absolutely love it, we don’t launch it.

SB: How is Beauty Pie disrupting the beauty industry?

MK: The beauty industry is one built on dreams: dreaming that you’re more beautiful, more thin, more something. And a big part of what you pay for is the promise. At Beauty Pie, we’re completely transparent about what you’re buying. We try thousands of formulations, makeup products/accessories every year. (There’s a big NPD team testing EVERYTHING.) And we launch ONLY what we really love. We don’t have to meet marketing deadlines or retailer margins or back into a cost of goods because we can’t pay for advertising. It’s THE BEST PRODUCT to our members at a totally transparent un-marked up cost. It’s a revolution, and it’s beautiful!



Indian model embraces traditional style, despite pressure to tone it down

Sruthi Jayadevan is an Indian-American model, stylist, and blogger. She grew up in South India and moved to the U.S. when she was 11 years old. After being bullied for being different while growing up, she is now proud to embrace her culture and is not shy about sharing it with others on social media. But in a recent Twitter post, she opened up about the negative comments she’s heard regarding her traditional garb.

Jayadevan shared two beautiful photos of herself, captioning the tweet with examples of criticisms she’s gotten: “People: ‘what’s with the dot’ ‘what’s that on your nose’ ‘maybe you should tone down all this cultural stuff.’”


Jayadevan now uses her social media platform to try to empower others to embrace their own culture, and her message is resonating with many: Her recent tweet got more than 74,000 likes and 21,000 retweets.

The 22-year-old shares with Yahoo Lifestyle that her family moved to California when her single mom, a registered nurse, was offered a better job opportunity.


“I went to my elementary school wearing a traditional bindi, my thin gold anklets, and my hair in braids like I used to back in my village,” she says. “My sister and I were the only Indian kids at my school, so we would get called all kinds of names and be asked why we don’t speak English or why we had a dot on our forehead.”

Because of the bullying, she began to assimilate into American culture. It was not until college that she realized that she’d been shying away from embracing her roots, and decided to then get back to loving her traditions.

“I wanted to break free from these things that held me back. One day, I just decided to post a picture of me wearing a bindi and share my story on my page, and the responses were incredible,” she says. “I got so many messages and comments from young Indian-Americans who had all been through similar things.”

Her recent tweet sparked a thread in which people encouraged her to keep on being proud of her heritage.

Jayadevan, who now lives in Dallas, has also shared other photos of her looking beautiful in traditional outfits, from a salwar kameez or two to saris and bindis and plenty of sparkling jewels.

“Empowering others to embrace their culture empowered me to embrace my culture. I started growing more fearless with the way that I wore my cultural accessories. I started wearing the nose ring my mom always wore as a young adult. I put my anklets back on, I planned a trip to India,” she tells Yahoo Lifestyle. “Doing these things made me feel whole again. I felt all the suppression fade away slowly. I could feel the healing that it was bringing to my heart and soul.”


Rihanna’s new makeup line has industry scrambling

It’s hard to explain how hard it is to find a foundation for your skin tone when you have medium or  dark complexions.

I’ve strolled countless makeup lines at grocery stores and drug stores trying to find my match among the “beige” and “tawny” offerings. My talent for mixing foundation colors is about as good as my juggling skills, which are non-existent. And though I’ve written about beauty for years, I rarely get makeup samples for my complexion.


So I was elated to learn that Rihanna’s new Fenty Beauty makeup line at Sephora has 40 foundation shades, from very pale white to very dark brown. Many of the deeper tones have sold out. 


With most beauty brands releasing two shades for women of color, Rihanna has shed more light on the industry’s need to address diversity.  Even employees at Sephora have posted photos of empty racks of Fenty Beauty, especially foundations darker skin tones. 


Celebrities, including Empire’s Gabourey Sidibe and model Nneoma Anosike, are touting the line on social media. Locally, author Reshonda Tate Billingsley commented on Facebook:

“I’m not a bandwagon person and I usually don’t jump on celebrity stuff….but this Rihanna Fenty Beauty is the truth! #ByeMac”

Fenty Beauty arrived online and in Sephora stores on Sept. 8.


Cosmetics Giant Turns Its Focus to Makeup for Muslim Women

South Korea’s biggest cosmetics maker is revamping its products to suit Muslims and darker-skinned women in Southeast Asia as it tries to make up business lost because of political tensions with China over a missile-defense system.

Amorepacific Corp. is pushing harder into Indonesia, Singapore, Malaysia, Thailand and Vietnam with a lineup that takes into account skin tones, the region’s humidity and the need for Muslim women to wash their faces five times a day before prayers. It marks a significant shift for the Seoul-based company, which generated about 90 percent of its revenue last year in South Korea and China — where many women are fairer-skinned and the weather more variable.


“The diversity of Southeast Asia was a challenge,” said Robin Na, head of Amorepacific’s operations in Southeast Asia. “The region is a melting pot compared with China and Korea.”

Southeast Asia generated just 150 billion won ($133 million) in sales for Amorepacific last year, or less than 3 percent of its total. The company wants to triple that, given the region’s cosmetics and skincare market is expected to reach $9.6 billion in sales by 2020, according to Euromonitor.

The move is spurred in part by tensions with China over South Korea’s hosting of the U.S.’s Thaad missile system, meant to protect against a North Korean attack. China opposes the system and, in the immediate aftermath of its deployment, travel agencies stopped selling tour packages to South Korea, where consumer products are hot items.

There were 2.3 million fewer Chinese tourists in the five months through July, compared with a year earlier. Based on the average spending of Chinese visitors in 2016, that cost South Korea at least $4.7 billion.

That may be especially significant for Amorepacific since China accounted for 19 percent of revenue in the year ended Dec. 31. Shares have declined about 21 percent so far this year, compared with a 19 percent increase for the benchmark Kospi index. The stock gained 0.8 percent in Seoul on Tuesday.

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“The recent political conflict between China and South Korea is posing a serious threat to the business of South Korean beauty exporters,” said Sunny Um, a Singapore-based research analyst at Euromonitor. “Meanwhile, Southeast Asia markets have been growing strong for the past five years.”

Amorepacific’s share of the Asia-Pacific cosmetics market doubled to 6 percent between 2011 and 2016, overtaking Estee Lauder Companies Inc., according to Euromonitor.


Hair Nails Are The Nail Art Trend You Never Knew You Needed To See

As viral beauty trends become more commonplace, it’s becoming a little harder to “break the internet” with a new trend. But visual artist Dain Yoon’s hair nails, which went viral, definitely did just that. Yep, hair nails are a thing, and they’re even more “out there” than you can imagine. Yoon has made a name for herself by posting crazy visuals of herself on her Instagram, which boasts almost 200,000 followers. But Yoon’s latest creation, her selfie nails (complete with hair) might just be her most intriguing yet.

Dain Yoon created her selfie nails by meticulously painting a self portrait on each nail, then glued on “hair” to make the nails actually look like miniature versions of her. Although it’s unclear whether Yoon used real hair or fake, there’s no denying her nails bear an eerie resemblance to her. Plus, the detail on each tiny self portrait is pretty astounding. Yoon managed to take a tiny surface area (her nails) and turn them each into incredibly realistic-looking portraits.

This isn’t the first time Yoon has experimented with altering her appearance to create art, and it probably won’t be the last. But it’ll be hard for her to top her latest look.

The detail on each nail is pretty incredible, right? Plus, you can tell from the subtle differences in each mini Dain that she painted each by hand. It’s actually pretty striking how much they look like her as well. Although it’s hard to tell, it seems like Yoon painted each mini portrait before affixing it to her nail. (Otherwise, she’d have to be completely ambidextrous).

Yoon’s hair nails quickly went viral, and who can blame people for being intrigued about this new nail look? But like many viral beauty trends, reactions to Dain’s look were pretty strong.

Can’t blame this user for likening this trend to wavy eyebrows, which blew up the internet a few weeks ago (and will probably be forgotten by the end of the month).

Overall, it seems like the reactions are a little skeptical.

Yep, this Twitter user is definitely not a fan.

The comparisons to some of the zany recent eyebrow trends were a common theme.

But these nails are actually pretty par for the course for Yoon, who has built a serious Instagram following by painting visually dynamic self portraits and creating illusions.



Ralph Lauren pairs passion for fashion, cars at New York Fashion Week

Runway shows at New York Fashion Week have become more elaborate each season and designer Ralph Lauren took it up a notch by combining his love of fashion and vintage cars to showcase his Fall 2017 collection.

As actresses Diane Keaton, Jessica Chastain and Katie Holmes watched from front row seats, models in tailored suits and brightly colored gowns strutted past a red Ferrari, yellow McLaren and a silver Porsche at the Tuesday evening show.

It was the first time Lauren showcased his men’s and women’s collections together.

Unlike previous years when the veteran designer transformed his flagship Madison Avenue store in Manhattan into a catwalk, Lauren opted to debut his in-season collection north of the Manhattan in Bedford, New York.

Designer Ralph Lauren acknowledges attendees after presenting his Spring/Summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week in Manhattan, New York.

He held the show, which was followed by a sit-down dinner, in the multi-level garage that houses his collection of dozens of classic cars including Bugattis, Mercedes-Benzes and Porsches.

Lauren combined his love of cars and fashion in a collection that kept to the roadster theme. It featured classic dark double-breasted suits for men and women, bomber jackets and parkas, slinky evening dresses and coats in bright yellow and red.

“I loved the show, all the suits, everything,” Keaton said afterwards. “It couldn’t be any better.”

It was the third in-season, see-now, buy-now, collection for Lauren, who designed Melania Trump’s sky blue jacket and dress for Inauguration Day and is known for his classic, preppy and western looks.


Celebrity model Bella Hadid wore a bright red strapless gown with a tulle skirt on the runway and was followed by Kendall Jenner in a striking yellow and black full-skirted gown.

Other gowns were long and sleek in cobalt blue and metallic gray that contrasted with the mainly black and white palette for the suits, dresses and trousers for daywear.

Lauren added other bursts of color with a red dinner jacket for men and mid-length coat for women.

New York Fashion Week, with venues throughout the city, attracts about 100,000 people and generates $880 million in revenue for New York City, according to organizers.

The semi-annual event that ends on Wednesday with shows by Marchesa and Marc Jacobs will be followed by fashion shows events in London, Milan and Paris.



E.L.F. Cosmetics launches runway beauty bundles for fashion week

When you think of New York Fashion Week, it’s easy to assume every beauty look you see on the runway costs a lot of $$$ to recreate — but E.l.f. cosmetics is changing all that. This year, the drugstore brand, known for its trend-setting, affordable products, made its backstage debut at the Christian Siriano show. Better still, you can take home the lipsticks, eye shadows, and everything else used to do the look for less.
Here’s how: The brand launched five different limited-edition bundles inspired by the show, each containing five to six products used to create a different high-fashion look featured on models. “All the different plants and flowers inside come to life in the most romantic and beautiful way,” Siriano said about his clothing collection. “I’ve used a bright and bold color palette, including electric fuchsia evening looks, sunny yellow day dresses, and grass green suiting.”
The bundles are just as packed with pigment — and are all less than $30 to boot. 
Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.

7 Must-Have Korean Skincare Products For The Fall

It’s that time of year where summer is winding down and fall is slowly approaching. As the weather gets a bit cooler, it’s a good time to think about what you can do to change up your skincare routine. Here’s a look at seven must-have Korean skincare products that are perfect for everyone!

1. Low pH Good Morning Cleanser

This holy grail cleanser is a gentle cleanser that is awesome for pretty much all skin types! It’s perfect for the morning, but can be used in your night time skincare routine, too. The low pH formula gently removes makeup without stripping your skin, leaving it hydrated!

2. Thank You Farmer True Water Deep Cream

This light cream is perfect for the fall and winter and especially ideal for those who have dry skin. It is made of shea butter, aloe, hyaluronic acid, and inositol, which are all beneficial ingredients for helping sooth and moisturize your skin. It blends so perfectly into the skin and doesn’t feel heavy! It’s an ideal cream to have in your skincare routine.

3. Innisfree Enriched Orchid Cream

Another hard to resist cream, the Innisfree Orchid Cream is amazing for those with sensitive or dry skin! The best part of this cream is that not only it is moisturizing, but it has the light scent of real Jeju orchids without being overpowering. The cream does not feel heavy at all, and it’ll be hard for you to go back to any other creams that you were trying before.

4. COSRX Advanced Snail 96 Mucin Power Essence

Made up of 96 percent snail secretion, this essence not only hydrates your skin, but it also helps repair damaged skin that may have resulted from acne. It also helps with hyperpigmentation and will help your skin become more bright! It’s a step in your skincare regimen that you don’t want to miss because it targets basically everything your skin might need!

5. Heimish All Clean Balm

One of the best balm make-up removers, the Heimish All Clean Balm will remove the toughest of make-up and sunscreen from your skin. It has a light scent that isn’t too overbearing, and a little goes a long way. It’s especially ideal for those who have sensitive or dry skin. It won’t strip your skin, and it will help keep it moisturized. Perfect for all seasons, but definitely amazing as the weather gets cooler!

6. Papa Recipe’s Bombee Honey Mask

One of the more popular face masks is the Bombee Honey Mask. Its honey extract is amazing for those who have tired and dry skin. As the weather gets cooler, this is the only mask you really need. You will notice that your face will look brighter, clearer, and smoother after using it. Definitely a holy-grail mask!

7. Laneige Lip Sleeping Mask

It’s always a good idea to be taking care of your lips, especially as it becomes cooler! This Laneige lip sleeping mask is perfect to use in keeping your lips plump and moisturized. It’s a little bit gooey, but it comes with an applicator and it really does make a world of difference the following morning. This mask will definitely help those of you who love to wear lipstick. It makes it feel like you’re applying lipstick on a smooth and flawless canvas!

Hey Soompiers, what are some of your favorite Korean skincare products? Let me know in the comments below!


7 Must-Have Korean Skincare Products For The Fall


Beauty & Fashion