Wearing makeup can make you feel confident, smarter and happier, says study

The results showed that although there was a significant increase in cognitive performance from the group who listened to positive music, as predicted it was those in the makeup group who performed significantly better than females in the other two groups.

The team pointed out that makeup wasn’t the only way of boosting test results.

These findings do offer new understanding into the ways in which boosting physical self-esteem through using makeup may interact with cognition.

They now suggest further research to look into whether makeup has longer lasting effects on cognitive performance.

The findings can be found published online in the journal Cogent Psychology.

If you’re feeling a little low, spare a little time putting on some makeup before you leave the house.

Wearing makeup can make a women feel more positive about herself, says scientists.

Researchers from Harvard Medical School, US, and the University of Chieti, Italy, looked into the “lipstick effect” among 186 female undergraduate students.

Mixed race woman applying lipstick in compact mirror

The lipstick effect

The “lipstick effect” is a known psychological phenomenon in which wearing makeup can give individuals a confidence boost by making them feel more physically attractive, increasing feelings of self-esteem, attitude, and personality.

However, a less well-known effect is that a boost in self-esteem can also boost cognitive abilities.

Previous research has shown that positive emotions can improve academic performance.

Positive emotions

This new study set out to see if the positive boost in self-esteem from wearing makeup could have the same effect.

The female undergraduates were placed into different groups and given a series of tests to complete.

The tests consisted of answering multiple choice questions about a chapter from a general psychology textbook.

Before taking the test, members of one group were asked to apply makeup, another group listened to “a positive music excerpt,” and a third coloured a drawing of a human face.

The team believed that those wearing makeup would experience the greatest boost in positive feelings, and therefore would perform better in the tests than the other two groups.
Read more at http://www.star2.com/health/mind/2017/08/11/makeup-psychology-confidence-smarter/#4ZsKeoIj5i126dz7.99



We all know by now that Kylie Jenner‘s lip kits have been insanely successful, but you probably had no idea just how successful Kylie’s company really is.

During a recent interview with Women’s Wear DailyKris Jenner revealed just how well her daughter’s business is doing. According to Kris, Kylie Cosmetics has reeled in $420 million in retail sales in just 18 months.

Let’s put that in perspective. WWD reports that Tom Ford Beauty — owned by Estée Lauder Cos. Inc. — reached $500 million in revenue after a decade, while the Bobbi Brown brand, also owned by Estée Lauder, took 25 years to reach a billion in revenue.

Kylie is all set to take only a fraction of that time to reach the same milestone. According to WWD, Kylie Cosmetics is expected to see a 25% increase in sales this year, and if things continue on at this rate, Kylie’s company will be a billion-dollar brand by 2022.

Not bad for $29 lip kits, right?




Woman’s horrific skin infection is motivation to keep makeup brushes clean

You don’t have to know what cellulitis is to guess that you most definitely do not want it.

And now a woman named Katie Wright, of Austin, Tex., has proven just how easy it is to get the infection — simply by not washing your makeup brushes enough.

When Wright discovered a painful pimple above her eyebrow, she did what so many of us (wisely or unwisely) do in that situation: She popped it.

But instead of being a little sore afterwards, her “entire face swelled up” within the hour and she felt like “something was going to burst out of my skin.” Sensibly, she took herself straight to a hospital.


The doctors said she had a very serious case of cellulitis, a type of staph infection that can spread to other parts of the body, such as the blood, muscle, and bone, and can become life-threatening if not treated quickly.

“Since it was on my face, there was a huge risk of it spreading to my brain or to my eyes causing me to go blind,” Wright wrote.

Now that it’s finally healing and her face is going “back to normal,” she has shared her story online to urge other people to clean their makeup brushes regularly — all of them.

“This most likely happened from bacteria getting on my eyebrow pencil brush,” she said. “I’m super strict on washing my face/beauty blender/brushes, but I never ever thought to disinfect my eyebrow spooly [sic]. If you wear makeup PLEASE make that a step in your cleaning routine! It’s a small thing to do to avoid a painful, expensive and traumatizing infection on your face.”

She shared the message along with photos of herself taken 48 hours apart — before and after the infection took its hold.


The after image should be graphic enough to persuade anyone to make brush cleaning part of their routine, but what should that routine look like exactly?

Because of how they’re used, it’s impossible to keep your brushes from ever getting dirty. So if that’s not motivation enough to spend some quality time with your beauty tools, know that the bacteria production on your brushes is contaminating your makeup and promoting acne and breakouts on your skin.

It’s easy to wash brushes: Just fill a bowl with warm, soapy water, submerge the brush, gently massage the bristles, rinse, rest on a clean towel, and repeat. There are soaps dedicated specifically to cleansing brushes and beauty blenders, but often gentle soap — like baby shampoo — will do the trick just fine.

While there’s a general rule to cleanse your brushes every month, timelines can actually vary according to what you use the brush for — so dig in to these guidelines and make a commitment to clean.

Oh, and a final bit of motivation: Wright’s ordeal was not only emotionally trying but also financially costly, and she just launched a GoFundMe campaign to try and recoup some of her losses. “Unfortunately, this was not a cheap lesson to learn. I was left with thousands of dollars in hospital bills that I haven’t been able to pay yet,” she wrote. “The doctors of St. David’s saved my life and it would mean the world to be able to pay them back for their services. Any help you may be able to offer would be greatly appreciated and every little bit helps!”



How Pat McGrath became the world’s most influential makeup artist

In 20 years of interviewing actors, musicians, designers and artists, my audience with Pat McGrath has been the most difficult. Not because she’s chilly or aloof (she’s tactile, warm, prone to outbursts of laughter and the lavish use of “darling”), but because not a minute goes by without a passerby interrupting to tell her how much they admire her, and to my frustration, she spends much of our precious allotted time indulging them.

“You look beautiful, darling,” she purrs to one beauty blogger, as worried publicists look on impatiently. “Let me get someone from my team to do your makeup! It’ll be gorgeous on you,” she says to another. She stops again to pose for a photograph with actor Olivia Palermo (who seems under no illusion that she might be the main attraction here), then again to reel off some social media content and to check an assistant has her trainers. By then our “intimate chat”, in a bustling Parisian penthouse, is rather up against it, because McGrath is due to get on a motorbike to the Ritz, where an unnamed celebrity is waiting to be made up for the red carpet.

She promises a follow-up within days, and so begins almost a fortnight of postponements, briefing calls, time-zone complications and several profuse apologies as beauty’s biggest hitter paints, dusts and blends her way across dozens of faces and two continents. Truly, I have interviewed more accessible Oscar winners.

‘I just love cosmetics’ … Pat McGrath.
 ‘I just love cosmetics’ … Pat McGrath. Photograph: Ben Hassett

The reason I’ve been granted this extremely rare face time with the world’s most influential makeup artist is that she’s just launched her eponymous makeup line, Pat McGrath Labs, in Europe. The brand has already smashed the US, where McGrath lives in two New York West Village apartments, one above the other, though she is barely ever in either. She’s mostly on the road, working on magazine covers for the likes of Vogue, Harpers and W, the faces of celebrities such as Rihanna and Kim Kardashian, on advertising campaigns for Versace, Prada, Louis Vuitton and Gucci, and designing the makeup looks for around 80 major fashion shows per year (she is widely acknowledged as the most prolific catwalk makeup artist of all time). She travels from one fashion capital to another with dozens of makeup cases and a huge team of between 25 and 90 devoted artists to carry them all. “The most we’ve ever taken is 87 trunks,” she tells me. “I’ve collected everything for about 25 years. I’d go into a department store now and buy everything. It’s who I am. I just love cosmetics.”


McGrath qualifies this by telling me that she has filled 4,000 square feet of storage with products and says “You couldn’t get anyone more makeup addicted than me”, perhaps because she knows her passion for face paint isn’t immediately apparent. Much like the most celebrated fashion experts wear only black (she does, too – today she’s in a long black skirt, matching shirt and her signature wide black headband), the world’s top makeup artist doesn’t appear to be wearing the stuff herself. “I wear very natural makeup but it’s made up out of five foundations to make that perfect skin and my lipstick might be three different lipsticks mixed together, so it’s a kind of obsession in a different way,” she laughs.

If beauty is McGrath’s addiction, her single mother was her pusher. McGrath was raised in Northampton by Jean, whose love of God was matched only by an extraordinary fascination with everything fashion and beauty. From as early as McGrath can remember, working class, Jamaican-born, Jehovah’s Witness Jean was schooling her in advanced aesthetic awareness. “My mother was obsessed with makeup,” she says. “She would stand in front of the TV and we’d have to guess what she’d done differently with her eyes. I’d think: ‘Get out of the way!’ But she wouldn’t move until I’d told her.” Together they would analyse the makeup looks of Old Hollywood film stars, identifying which had inspired fashion designers that season.


Jean encouraged McGrath to be creative with makeup, mixing pigments from scratch to get exactly the right colour, adding heat to the skin with her fingertips to give it a healthier glow and soften the look of foundation. She explains: “She always put on a full face of makeup then got in the bath to get that dewy finish. It was next level, but this is where I got my makeup tips from – at seven years old!” Together, Jean (a talented dressmaker) and McGrath would go and look at Vogue patterns, then off to the market, where all the fabric buyers sold their remnants, before deciding which makeup would best go with the clothes.




Kat Von D Is Dropping Her First-Ever VEGAN Makeup Brushes

Makeup artist and entrepreneur Kat Von D’s products are totally crush-worthy on their own, but she just announced a huge step forward for her beauty brand: cruelty-free and vegan makeup brushes.


In a post on her Instagram, Kat shared a touching message about her reasoning behind the new line, which uses synthetic fibers instead of animal ones:

“So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.

We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I’m so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals”

There’s still no specific release date for these vegan brushes, but rest assured, you’ll know about it when they drop. In the meantime, congrats to Kat Von D for making the switch.


How K-Pop Group BlackPink Approach Beauty & Makeup: ‘When I Care About Minute Details, I Only Get More Confident’

After landing their third number one track on the Billboard World Digital Sales Chart, emerging K-Pop group Blackpink is gaining traction globally thanks to their upbeat pop songs, all of which were released within a year of signing to YG Entertainment in 2016. 

“We’re really shocked because we actually haven’t been to or properly introduced ourselves to people in the States,” vocalist Rosé previously told Billboard during a Skype call about their newfound success.

While the quartet’s hip-hop influenced choreography and synth-heavy singles such as “Playing With Fire,” or “As If It’s Your Last”–which recently surpassed the 100 million views milestone on YouTube–are impressive, the group’s feminine and flirty collective sense of style are equally as attention-grabbing.

Lisa of BLACKPINK attends the 6th Gaon Chart K-Pop Awards on Feb. 22, 2017 in Seoul, South Korea.
Han Myung-Gu/WireImage
Lisa of BLACKPINK attends the 6th Gaon Chart K-Pop Awards on Feb. 22, 2017 in Seoul, South Korea.

“During my training, we had monthly assessments,” Lisa Manoban, one of the group’s stars, told Billboard in an exclusive interview. “It was my first time doing makeup by myself, and I did not even know how to draw on the eyebrows. Since then, I started to look for makeup related videos on YouTube and naturally became more interested.”

That interest lead Manoban and her co-member Jennie Kim to incorporating beauty must-haves into their daily routine most Westerners wouldn’t think of, like brightly colored contact lenses to be “more exotic” or applying a whitening eye cream as a pre-makeup ritual to create a flawless base for glittery pastel eyeshadows.

Jennie of BLACKPINK attends the "Mademoiselle Prive" exhibition at the D-Museum on June 21, 2017 in Seoul, South Korea.
Han Myung-Gu/WireImage
Jennie of BLACKPINK attends the “Mademoiselle Prive” exhibition at the D-Museum on June 21, 2017 in Seoul, South Korea.

“On stage, my look should be the total opposite of my look off-stage,” Kim says. “On stage, I like to show all the different sides of me, as much as possible. I want to try a feminine style but mix it up with sexy or hip-hop elements. When I care about the most minute details, such as matching accessories to the entire outfit, I only get more confident on stage.”

That same strict attention to detail is practiced off stage as well. While Manoban loves “red lips, a glowing complexion, contouring and a smokey eye,” she says “it is acceptable to have no eyeliner, but mascara is a must.” As for Kim? “My style varies on my mood or the weather of the day,” she says. “I do not stick to one style only and prefer mixing and matching brands with sort of casual-meets-cool sentiment. I find a blatantly girly style with no charm boring.”



Male makeup counters could be coming in ‘five to seven years,’ according to industry insider

Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”.

In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for make-up among men was growing fast. 

Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in “five to seven years”.

According to Mr Sharma taboos are changing and make-up is becoming more accepted for men among what he describes as the “selfie generation”.

Men know they can use make up, and they know what it does when you use itVismay Sharma

He said: “Today you have a very small proportion of men who want to use make up products but that proportion is growing and it will continue to grow. I think its just awareness – two things are happening, men know they can use make up, and they know what it does when you use it.


“The second thing is that the taboos are going, so between my generation and my son’s generation the taboos are very different.”


“Is the trend going to go towards bold colours or more subtle? I don’t know. But what I do know is we are listening very carefully to consumers and what they want.”


It comes after online retailer ASOS this week launched a male-only beauty range from MMUK, which includes a concealer, beard and brow filler and mascara. 


Co-founder Alex Dalley said: “We hope that this move places make-up for men on the radars of thousands of guys out there who simply want to look their best everyday.”


And at the higher end of the market fashion titan Tom Ford has also launched a small collection of male grooming products including an eyebrow maintenance kit and a concealer set. The brand’s “Brow Gelcomb” is reported to have rocketed in sales, showing it clientele feel the need to keep their “over-eye caterpillars” well-tended.


To cater to the growing demand for men’s cosmetics, make-up artists who usually cater for women’s only customer bases are starting to post tutorials on their websites specifically for men to provide them with tips and tricks. 


Make-up mogul Charlotte Tilbury’s website reads: “I get so many requests from men asking how they too can benefit from the power of skincare and make-up products.” Describing a video on her site, she said: “This is a masculine approach to beauty – helping you to look and feel revived after a late night or a long winter, for a job interview or date, or when you just need a skin pick-me-up.”


It is the first time that men and teenage boys are being offered a dedicated range of concealers and foundations to subtly improve their appearance and boost confidence. The male make-up revolution also offers more accessible solutions for men suffering from spots and skin conditions to cover their blemishes without resorting to using “women’s” products.


And as make-up trends evolve, men could also see bolder forms of make-up such as eyeliner and eyeshadow included in mainstream cosmetics offerings.


Last year 26-year-old beauty blogger, Gary Thompson, became the first man to star in a make-up advert. 


Featuring in L’Oreal’s True Match Foundation advert alongside celebrities including Cheryl Fernandez-Versini, Gary talks about finally being true to himself and embracing who he is. At the time he said: “I think we’ve come far with accepting men wearing makeup.


“If you look at it five years’ ago, if you thought of men wearing make-up you’d think of extreme sparkly eyeshadow but today it doesn’t have to be like that. You could wear a good foundation, a good contour, a natural base and it doesn’t have to be extreme.”




These Game Of Thrones Makeup Brushes Will Make You Feel Like A True Westerosi

After the epic fall of Highgarden in last Sunday’s episode of Game of Thrones, the future of Westeros is starting to look even more bleak. With Lady Olenna out of the game, there’s no living soul in the Seven Kingdoms left to provide a quick-witted retort, offer a knowing side-eyed glance, or sneakily produce a vial of poison for one particularly virulent boy king. But there’s still one place the Tyrell dynasty can live on: in your makeup bag, with a new eight-piece collection of brushes that each bear the emblem of one of the Great Houses.


With five shadow brushes, a liner brush, a brow and lash comb, and a fluffy powder brush, the Game of Thrones set from The Catch comes complete with everything you could ever need to do your face and/or come out on top in the War of the Five Kings. (Just kidding — if it were that easy, the war would have been won long before winter.) In plated metal, you’ll find the emblems from your house of choice, be it Stark, Greyjoy, Lannister, Tully, Targaryen, Baratheon, Arryn, or Tyrell.
Yes, your favorite character is probably dead (and was likely slaughtered in a brutal fashion, no less), and yes, with each passing episode the show starts to feel less like something to get excited about and more like the wake of a beloved family member, only it keeps happening every week. But there’s one important thing you might be able to appreciate once you’ve got these brushes in your kit: It’s just a TV show. Now try telling yourself that at 8:55 on Sunday, when your heart is pounding in anticipation and you’ve got a goblet of red wine so overfloweth, Cersei would no doubt approve. (As you already well know, that’s not necessarily a good thing.)

Here’s How to Keep Your Makeup From Running When You’re Sweaty as Hell

Picture this: Me in a full face of makeup, sweating like I’m a cool glass of rosé at a rooftop brunch in the middle of August. Can you also imagine the pissed off look on my face? This is my life every time I try to wear makeup to work in the summer. As soon as I hit the subway platform, the beads of sweat begin to form on my forehead, nose, and upper lip.

I’m faced with a lose-lose proposition. Either, A.) I pretend like I don’t feel the beads of sweat rolling down my face, smearing my mascara and eyeliner. Or B.) I wipe away the droplets of perspiration taking half my makeup off in the process (a makeup look that I spent 30 minutes creating and only my fellow commuters have seen). This is perhaps one of the most frustrating parts of summer. In fact, I’ve started to carry my entire makeup kit to work rather than deal with this sweat situation.

After one of these mornings ended with brown foundation smudges all over the neckline of my plaid dress, I decided to talk to the makeup experts to find out how they preserve makeup when it’s steamy on set and on red carpets. Here are five tips for when sweat is inevitable.


1. Primer can help keep your makeup from sliding off with your sweat.

“Mattifying or smoothing primers are always your best bet, especially for those sweaty days,” Jackie Gomez, head of the Make Up For Ever Academy, tells SELF. These are especially helpful if you have oily skin (shine + sweat is a killer combination). She uses Make Up For Ever Step 1 Equalizing Primer in Matte ($37).

2. Even more important than priming is setting your makeup with a powder and spray.

Editorial makeup artist Hector Simancas likes to use powder to set makeup. His favorite is the Clé de Peau Translucent Loose Powder ($105). In addition to powder, Gomez goes a step further by spritzing on a setting spray like Make Up For Ever Mist & Fix ($30), which doesn’t have any alcohol on the ingredients list. “Alcohol can potentially dry up your makeup, causing it to crack,” she says.

3. Choose your foundation texture carefully.

While Gomez notes that any foundation should last if you prime and set carefully, Simancas prefers powder when the heat index is at its height. Even better, go minimal with tinted moisturizer that has an SPF 30 or higher, he says. This lightweight formula is less likely to run than full-coverage foundation.

4. When the sweat beads start to roll, reach for paper towel before powder.

My mom always packs a few sheets of paper towel in her purse, and now I know why. “Always remove excess oil first with a blotting paper (or paper towel if you don’t have one), then re-apply your powder to touch up,” says Gomez. Don’t reverse these steps or the powder will sit on top of the water making makeup look cakey.

5. Keep these basic touchup tools handy.

In addition to your stash of sweat-sopping paper towels, carry a miniature makeup brush like the Real Techniques Retractable Kabuki Brush ($10) to apply powder. “Sponges can sometimes make foundation touchups look a bit cakey as well),” says Gomez. It also doesn’t hurt to keep some Q-tips on hand to remove any mascara or eyeliner that’s ended up in the wrong spot. Try these Almay Oil-Free Makeup Eraser Sticks ($5) which already have make-up remover.

You might also like: The Only 5 Makeup Brushes You’ll Ever Need



SI Swimsuit Open Casting Call Top 15: Sarina Nowak

It’s that time of year again! SI Swimsuit Casting Call season is upon us, and you’re in for a real treat. 

For the first time ever, we held an open casting call to find our next big star. After receiving thousands of Instagram submissions from women around the world, we invited 35 finalists to SI’s Brooklyn offices for an in-person interview and photo shoot. From there, it wasn’t easy, but we narrowed down the list our Top 15, who made history during Miami Swim Week as they walked the runway in SI’s first branded swimwear show. 


So how about we get to know your Top 15 a little better? First up is our gorgeous German Sarina Nowak!

You may recognize this blonde beauty from her days on Germany’s Next Top Modelwith SI’s own Heidi Klum. Since then, Sarina’s moved out to sunny LA, signed with Wilhelmina and is showing off her curves for the world to see on her steamy Instagram feed. Can’t get enough of Sarina’s uncanny resemblance to Marilyn Monroe or that irresistible smile? You’re not alone…trust us.  





Beauty & Fashion