Two Google Employees Just Created The Lipstick Line Every Woman Needs

I once dated the most pretentious guy who’s ego filled up every room he stood in. Luckily, the relationship only lasted a few months — but I learned an important message that’s stuck with me since: I apologize too much. I would say sorry for things that definitely didn’t require it, but, like so many other women, that had never stopped me before. Now, I make it a point to be much more assertive than I used to be, always asking myself the eternal question of What the fuck am I apologizing for? It’s that same realization that inspired two Google employees to create a beauty line, aptly named Unapology.
After years of feeling compelled to apologize for their intelligence, confidence, and actions, Summer Prevé and Ariane Dupont were motivated to join the #sorrynotsorry movement. They co-founded a new makeup brand with a bold message: Stop compromising yourself to accommodate others. The new company just launched this week, but has already packed some major punch to the patriarchy. It includes six lipsticks that range from nude and brown to orange and red. Each one is named after a power position, including Alpha, Mastermind, Innovator, Visionary, Game Changer, and Rainmaker.
Just as good as the brand’s message is the semi-matte finish each lipstick leaves behind, which you can buy individually or in sets of three or six. No matter what you pick, the decision is all yours. Given the current political climate right now, women could all use a little more of that, don’t you think?
Macro: Beauty And Design - London Fashion Week SS15

Complete Lipstick Guide For Dusky Beauties

Women with a dusky skin tone may often be in a fix over the shade of lip color to choose. Floral ones or earthy tones can be interesting choices, suggest experts.

Aashmeen Munjaal, celebrity make-up artist and Nelofar Currimbhoy, President of Shahnaz group of companies, have shared some tips:


* Identify the undertone of your skin, it can be yellow, blue, grey or pink.

* When you are applying the base, make sure it is natural. Don’t overdo it on face area and apply little bit base on your lips, but if you feel heavy on your lip area, then you can dab with the help of a tissue paper or a sponge. This will absorb extra base from your lip area and only the required base will remain on your lips.


* Dusky and dark complexioned women have some interesting color options like silver, gold, bronze, copper, chocolate and dark nudes. The same shade can be chosen in moisture matte collection because it gives moisture to your lips and at the same time, it will give a matte look which is in trend nowadays.

Steel grey and metallic shades also look good on darker skin tone but make sure it’s going with your attire.

* Floral lip shades like cherry, pink, orange, light red, dark peach, wine and mauve can be a good choice for darker skin tone women.

* Earthy shades can be trusted blindly because these shades are the safest for dusky skin. Earthy tones include lip shades like brown, brick, cocoa and burgundy.

If you are wearing any fluorescent coloured outfit and want to wear lip shade of your choice then first you need to apply that shade on your lips with the help of a brush like an underbase. Above of that if you want to apply a lip colour then you can go for shades like tangy orange, fushcia pink, neon red.

* The colour of the lipstick also depends on the time of the day and the weather.

Summer lips need to be soft. What works well for the day on dusky skin is long lasting lip gloss in pale shades of brown, champagne and soft orange. Orange has made a comeback after years and is all the rage these days.

Using a tinted lip gloss as a substitute to lipstick in the day makes the face look fresh and appealing , specially so in summers.


* Avoid shades of magenta and pink since they tend to come out too stark and artificial.

* For the evening go for a rich maroon. Pat a coat of dry powder on your lips and reapply the lipstick. This will ensure that your lipstick stays on.

* What looks exotic on dusky skins is a light splatter of lip glitter. Remember to reach out for the lip line pencil to give the perfect touch.

* Hues of brown also look good on the dusky skin tone like metallic copper. It looks just ethereal for the evenings. For the flame look, carry the color theme to the clothes and eye shadow.

Maybelline Red Garnet


The Secret To Finding Your Perfect Nude Lipstick Has Been Right Under Your Nose

Finding that perfect nude lipstick is no easy feat — no matter how many shades there are on the market. But an unlikely source just dropped a helpful hint that makes finding a match a little easier, and it looks like the secret has been right under our noses this entire time.
According to the TV show, The Doctors, the best way to find a lip color that will complement your skin tone is by looking underneath your T-shirt. Would you believe us if we said the sweet spot was your nipples? It’s true: In the clip below, board-certified emergency medicine physician Travis Lane Stork, M.D., said, “We have a great way to pick your best shade for your face. What you want to do [is] you want to match your nipple color. Nature knows best.”
But before you run to Sephora and request a Pantone color match to the shade of your areolas, keep in mind that the tip isn’t necessarily full-proof for everyone.
“This nipple trick can be useful for [most] skin tones, but not so great for those who are very fair or very dark skinned,” makeup artist Elisa Flowers tell us. Why, you ask? She explains that the hue of your nipples could be too light and end up washing you out if you wear it on your lips. “Also, the color or your lips and nipples will change with heat, cold and blood flow, not to mention hormone levels. In my opinion, this more of a loose guide rather than a rule to follow.”
So maybe it’s not the end-all tip for finding your perfect nude lipstick after all, but that doesn’t mean it’s not worth a try. Think of it as another excuse to free the nipple.

Even Rick Owens Loves Adidas Boost Now

Rick Owens has a reputation as the dark lord of fashion, having built a $600 million global business off of his futuristic-goth-ninja aesthetic. If you’ve bought an extended length T-shirt or an funnel-neck leather jacket in the last decade, it’s because of Owens’ effect on menswear at large. The California-born, Paris based Owens is also responsible for a few of fashion’s coolest all-time rich guy sneakers, having created the Geobasket, a spin on the classic basketball high top, the Ramone, an exaggerated version of the Converse Chuck Taylor, and, since 2014, a slew of Adidas kicks that challenge the conventions of what sneakers should even look like. And his latest release with the German brand sees that his weirder-the-better sneaker philosophy is very much in tact.

Owens’ Adidas Level sneaker looks like an angular twist on a run-of-the-mill running shoe, but a closer look unveils details that almost make its $900 price tag reasonable (almost). For starters, the shoes feature Boost soles, Adidas’ game-changing, space age cushioned bottoms that the brand is steadily applying to every silhouette in their arsenal. Like chocolate or Ryan Gosling, Adidas believe Boost makes every situation—or a sneaker—better (the fact that it doesn’t affect a sneaker’s overall aesthetic helps too)

On Rick Owens’ newest Adidas kicks, the Boost technology isn’t apparent at first glance the way it is on ultra-popular models like the NMD. Rather, it’s hidden beneath the rubber sole like it is on Adidas’s Yeezy Boosts. That means you get the ultra-luxe, ultra-soft bovine leather upper atop the pillow-like comfort of the boost sole, making these shoes one of most under-the-radar champions of comfort available right now while keeping their fully high-fashion appearance.


Everything else about these sneakers, from their squared-off shape to the massive angular inserts located on each side of the shoe, is anything but under the radar. But if fashion goth style is your thing, know that there’s now a sneaker option for you that’s as comfortable as a pair of loose-fitting drop crotch shorts.



Can I Just Use My SPF-Filled Makeup As My Daily Sunscreen?

We shouldn’t have to repeat this in 2017, but just in case, here’s your reminder: Wearing sunscreen is Really. Important. Especially if you’re not a fan of say, skin cancer or looking like a leathery old bag. In addition to wearing a hat and sunglasses, the best way to protect your face from premature aging and skin cancer is by wearing a broad-spectrum sunscreen. And by “wearing,” we mean “wearing every single day.”

I know your morning routine is already too long, but that’s okay: Makeup companies have incorporated SPF into their products, so there are tons of moisturizers and foundations that are filled with it. However, with so many products with sunscreen in them now, I often get asked: “Is wearing makeup or a moisturizer with sunscreen good enough?” I get a lot of questions in my office this time of year about how much, what type, and how high an SPF is really needed.  Let’s go through some of the more common questions.

What should I look for on the label?

Look for the words “broad spectrum,” meaning it helps to block both UVA and UVB rays. Sunscreen of at least SPF 30 is recommended by the American Academy of Dermatology. There is relatively little benefit in the higher SPFs, but at least use an SPF 30. The type of sunscreen will depend on the person. People with sensitive skin should use physical sunscreens that contain only zinc or titanium because they are non-reactive and sit on the surface of the skin. In the past these formulations used to be quite chalky, but today’s products feel light and are usually tinted to match almost any skin tone. 

How much do I need to wear for it to work?

Moisturizer or makeup with sunscreen is a fine way to get your sun protection. However, it needs to be applied evenly and all over the face. You will not get the SPF on the label if only certain areas on the face are covered or if you are skimpy on the application. The application should be thick.

Should I wear multiple SPF-filled products at once?

Layering products with SPF is good because it will increase the likelihood that you are being protected because there is a greater chance of covering the entire face. However, the numbers are not cumulative. For instance, a moisturizer with SPF 15 under a makeup with SPF 15 does not equal an SPF of 30. One of my favorite layering combinations in the summer when it’s humid in DC is to use a light foundation and then dust a generous coating of a sunscreen powder over it.  The best sunscreen powders are usually at least SPF 30 or 50 and look like loose powder.  It does double-duty as a sunscreen and makeup without added greasiness.

Do I still have to reapply?

Yes, reapplication every two to three hours is necessary while in the sun for the best protection.  The ingredients in sunscreen are more stable than ever before, but still do not last all day.  Carry some sunscreen in your bag for touch-ups.  My go-to is a powder that includes a brush to keep my makeup looking good and skin protected at the same time and you don’t have to worry about spillage in the bottom of my bag.

What are some recommended brands?

When it comes to sunscreen, the best one is the one you actually like to use.  Spend the time to shop around and try different products.  Even if you’re not spending the day on the beach, you’re probably still getting incidental sun exposure—the kind you get daily just by going back and forth to work, school, errands, etc. This kind of exposure is cumulative, so be sure to use an SPF each and every day to slow down skin aging and reduce the risk of skin cancer.

That said, here’s a short list of my fave brands:

Powder: ColorScience SPF 50 

Good for oily skin: La Roche-Posay fluid SPF 50 sunscreen or EltaMD SPF 41

Good for dry skin: Epionce SPF 50

Overall sunscreens (that you can get at the drugstore): Neutrogena

BB cream: Revision Intellishade SPF 45

Dr. Elizabeth Tanzi is Founder and Director of Capital Laser & Skin Care and Clinical Professor of Dermatology at the George Washington Medical Center.

Recent makeup essentials edit


How to Start a Cosmetic Business

The cosmetics industry is one that earns billions of dollars in sales per year. Whereas it used to be mainly multi-national corporations making money in the makeup business, today independent and artisan cosmetic companies are starting and growing into successful ventures. Starting a cosmetics business can be enjoyable and profitable, but requires thorough planning.


1. Become familiar with the FDA’s regulations regarding the manufacture and labeling of cosmetics. This information can be found on the “Cosmetics” section of the official United States Food and Drug Administration website.


2. Choose a niche for your cosmetics business; this is your area of specialty within the cosmetics market. For example, you can choose to sell organic makeup, cosmetics that cover up tattoos, special effects makeup, mineral cosmetics or lip care products.

3. Decide where you will sell your cosmetics. Options include a mall kiosk or booth, online artisan marketplace, online auction website, e-commerce store, craft fair or through home parties. Selling your products online is the cheapest option, but it is a good idea to sell through multiple venues to maximize your profits.

4. Obtain the permits needed in your area to start a retail business. For instance, in Houston, TX an assumed name certificate from Harris county and sales tax permit are needed, as well as a sales and use tax resale certificate if you plan to buy cosmetics wholesale as opposed to making them.

5. Purchase the materials needed to produce your cosmetic products such as jars, tops, colorants, lip-safe flavoring oils, natural butters, essential oils and exfoliants from a supplier.

6. Open accounts with wholesale suppliers of makeup if you do not plan to make the cosmetics you sell. You will likely be required to provide business documentation and place a minimum order between $50 and $200.

7. Develop a marketing plan for your cosmetics business. This can include launching a promotional blog or website, placing ads on blogs, forums and websites that your target market frequents, listing your company in online or print business directories, or joining a cosmetic industry association to network with suppliers.

Cosmetic Camera001


This Brand New MAC Lipstick Sold Out In One Day

We all love a nude lipstick. Especially if it’s a nude MAC lipstick. But the latest nude MAC lipstick is SO gahd damn popular it sold out the very same day it launched!

The shade in question? Well it’s ‘Fleur De Force’ – by you guessed it, beauty blogger and all around babe: Fleur De Force.

Launched on MAC’s website yesterday, Fleur’s lipstick shade is already out of stock. It’s a cool beige toned lipstick with a cremesheen finish – meaning it’s long-lasting, but also super hydrating on your lips.


Fleur shared a pic on instagram writing: It’s finally HERE! My MAC Lipstick is available now on – There’s a direct link in my insta bio! So, so excited for this and so thankful to you all for your support – without you this wouldn’t have happened so THANK YOU!

Don’t stress though if you haven’t managed to pick one up already. Luckily for us, Fleur’s lipstick will be re-stocked soon. So keep your eyes peeled!

Check out Fleur’s nude MAC lipstick here: MAC x Fleur De Force Lipstick, £16.50



Can Coach Create an American Fashion Empire?

In 2000, a company called Pegasus Apparel Group was founded with private equity money and a big idea: Buy a group of fashion brands based in the United States and create a homegrown version of the major European luxury conglomerates. It snapped up Miguel Adrover, a darling of New York Fashion Week, plus Daryl K, Pamela Dennis, Judith Leiber and Angela Amiri. But one year later, it had sold most of them and renamed itself the Leiber Group.

So much for that.

In 2012, Liz Claiborne Inc., the holding company for Juicy Couture, Lucky Brand jeans and Kate Spade, renamed itself Fifth & Pacific to telegraph its transformation into a lifestyle brand group that would leverage its coastal American identity into global markets à la big European luxury groups. By the end of 2013 it had sold both Juicy and Lucky. And in 2014 it renamed itself again: Kate Spade & Co.

So much for that.

Every few years, it seems, another American company decides to try to mimic the success of the major European conglomerates, LVMH Moët Hennessy Louis Vuitton (owner of more than 50 brands, including Givenchy, Fendi and Marc Jacobs, and of one of the largest market capitalizations in France), Kering (Gucci, Bottega Veneta, Saint Laurent, Stella McCartney) and Richemont (Cartier, Van Cleef & Arpels, Chloé). And then it doesn’t work.

But because, it seems, hope springs eternal, this week another business put its hat in the ring: Coach, snapping up the aforementioned Kate Spade for $2.4 billion and creating its own stable of American brands, including Stuart Weitzman, purchased in 2015.


The question now is whether Victor Luis, chief executive of Coach, can go where no other C.E.O. has gone before and create the first identifiable, successful American fashion group.

To be fair, there are groups in the United States that have worked on the mass level — but they tend to focus on apparel, as opposed to fashion. That may sound like semantics, but it’s not. It’s the difference between supply chain rationalization (not that there’s anything wrong with that) and something more ambitious that has to do with national identity and representation on the global stage.

The Authentic Brands Group owns Tretorn, Juicy, Hart Shaffner Marx, Hickey Freeman and Jones New York, among others. Assembled Brands, a new group started by Adam Pritzker in 2013, aims to start or to incubate a host of new collections, including Protagonist, Khaite and Tenfold, but it is tiny. PVH Corp owns both Calvin Klein and Tommy Hilfiger, as well as a host of more mass names such as Speedo and Izod, though it does not present them as integrated lines. But when it comes to the names that define American style, individuality has been the rule.

Coach is clearly planning a group of a different kind: one that looks more like the European model, in terms of shared aesthetic identity — call it democratic fashion with a hopeful instead of heritage edge — as well as in its coherent focus on accessories. The idea seems to be that multiple brands can add up to more than the sum of their parts when it comes to real estate, marketing and manufacturing leverage. Not to mention image.

I have spoken with several financiers and industry watchers over the years trying to understand why groups based in the United States have not been able to create such groups before, and there are two common theories:

First, there is not a deep pool of established brands in America with roots in the national narrative and culture — the emphasis has been on entrepreneurship rather than preservation — and so groups have been forced to grow the footprints and name recognition of too many labels at once, a prohibitively costly task.

Second, the European groups, though public entities, are still family-controlled (LVMH by the Arnaults, Kering by the Pinaults, Richemont by the Ruperts), and hence benefit from a long-term commitment and an almost paternalistic attitude.



Beauty & Fashion