Tag Archives: Beauty

Wearing makeup can make you feel confident, smarter and happier, says study

The results showed that although there was a significant increase in cognitive performance from the group who listened to positive music, as predicted it was those in the makeup group who performed significantly better than females in the other two groups.

The team pointed out that makeup wasn’t the only way of boosting test results.

These findings do offer new understanding into the ways in which boosting physical self-esteem through using makeup may interact with cognition.

They now suggest further research to look into whether makeup has longer lasting effects on cognitive performance.

The findings can be found published online in the journal Cogent Psychology.

If you’re feeling a little low, spare a little time putting on some makeup before you leave the house.

Wearing makeup can make a women feel more positive about herself, says scientists.

Researchers from Harvard Medical School, US, and the University of Chieti, Italy, looked into the “lipstick effect” among 186 female undergraduate students.

Mixed race woman applying lipstick in compact mirror

The lipstick effect

The “lipstick effect” is a known psychological phenomenon in which wearing makeup can give individuals a confidence boost by making them feel more physically attractive, increasing feelings of self-esteem, attitude, and personality.

However, a less well-known effect is that a boost in self-esteem can also boost cognitive abilities.

Previous research has shown that positive emotions can improve academic performance.

Positive emotions

This new study set out to see if the positive boost in self-esteem from wearing makeup could have the same effect.

The female undergraduates were placed into different groups and given a series of tests to complete.

The tests consisted of answering multiple choice questions about a chapter from a general psychology textbook.

Before taking the test, members of one group were asked to apply makeup, another group listened to “a positive music excerpt,” and a third coloured a drawing of a human face.

The team believed that those wearing makeup would experience the greatest boost in positive feelings, and therefore would perform better in the tests than the other two groups.
Read more at http://www.star2.com/health/mind/2017/08/11/makeup-psychology-confidence-smarter/#4ZsKeoIj5i126dz7.99


Pixi Beauty launches on YouCam makeup

Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.

“We are thrilled to welcome Pixi Beauty into the YouCam product lineup,” Perfect CEO Alice Chang said. “Now beauty fans can experience Pixi’s natural products before purchasing. Our users and the Pixi community alike will enjoy discovering and experimenting virtually with these amazing natural products and feel more confident before they purchase.”

Perfect said that partnering with YouCam Makeup allows for discovery of Pixi Beauty products, allowing consumers to test out its products in real-time and on selfie photos. It also allows for purchases through the app.


Pixi Beauty is among several brands looking to up their omnichannel strategy by using augmented reality from Perfect. Estée Lauder partnered with Perfect to bring augmented reality try-on to the mobile and web e-commerce offerings for its namesake brand. Additionally, L’Oréal recently began integrating collections from its worldwide brands into the YouCam Makeup app.

All of these partnerships come as Perfect has shared data highlighting the impact that virtual try-on technology has on consumer purchase behavior. In a survey of 25,000 Japanese women aged 15-69 years, Perfect found that augmented reality try-on could drive as many as six times more cosmetic sales among app users. And when it comes to the coveted Generation Z demographic, use of the app makes these young shoppers 10 times more likely to make a purchase than non-users.

“We are excited to launch Pixi on YouCam as it speaks directly to our strategy of providing new and exciting experiential outlets to discover, try and love Pixi,” Pixi president Felix Strand said.



Budget Beauty: 7 Easy Ways to Save Money on Makeup

The natural look may be trendy, but the truth is, many women wouldn’t dream of leaving the house without at least a swipe of lipstick or coat of mascara. Forty percent of women would be embarrassed if their friends or co-workers saw them sans makeup, a British survey found, and 70% won’t leave the house without tools like eyeliner and lip gloss for touchups. Beauty doesn’t come cheap, though, as anyone knows who’s balked at the price of the new miracle foundation or winced as they handed over their credit card to the Sephora cashier. Sure, your face may look flawless, but what did it cost?

A whole lot, according to some estimates. The typical woman spends $15,000 in her lifetime on makeup, Mint found, including $3,770 on mascara alone. For many, dropping that kind of cash on beauty products isn’t optional. Not only do some women feel better about themselves with a full face of makeup, but studies have shown that women are seen as “more competent, likable, and attractive” when they use cosmetics, The Atlanticreported. Women may land better jobs if they wear makeup, and female waitresses who put on some mascara and lipstick earn more in tips from male restaurant patrons. Going makeup-free might save a woman some money in the short-term, but it could hurt her financially in other ways.


Even if nixing your morning beauty routine isn’t realistic, you don’t have to resign yourself to spending a small fortune on must-have products. Savvy beauty addicts know how to keep themselves looking fresh without starving their wallet. Here are seven ways to look gorgeous for less.

1. Stock up on samples

Samples are perfect for travel or if you want to try out a new product, and many stores and makeup brands hand them out like they’re candy. At stores like Nordstrom and Sephora, associates are usually happy to hand out samples of products you’d like to try. Order online at Sephora, Ulta, Smashbox, Aveda, and other retailers and you can usually add a handful of samples to your bag. Even Target has free in-store samples – just ask the Beauty Concierge who’s stalking the makeup aisle, according to Glamour.

2. Collect cheap gift cards

Discounted gift cards can help you save money on your monthly makeup splurges. Search sites like Raise for cheap gift cards for Sephora, Bath & Body Works, MAC, and various department stores. You may be able to save 5% or more off the card’s face value, which means you get more for less at the makeup counter. Combine those savings with discount codes or cash back from a site like Ebates and you’ll see even bigger savings.

3. Don’t shun the drugstore

High-end beauty products come with equally high prices, but cost doesn’t always equal quality. Don’t be afraid to try out cheaper drugstore brands if you’re trying to save money. In fact, when the Today Show gave two identical twins a makeover, one with drugstore products and the other with designer makeup, 78% of people preferred the cheaper look. The @dupethat Instagram account can help you find “dupes” or cheaper versions of expensive products.


4. Hit the dollar store

Great makeup bargains can be found at the dollar store. “I’ve found e.l.f., Milani, Physicians Formula, and other drugstore brands at my local Dollar Tree,” said a user on this Reddit thread. While there’s no guarantee you’ll find the shades or brands you’re looking for, a quick stop may be worth it if you’re a true bargain hunter. You can also pick up cheap essentials like cotton balls and makeup sponges for just $1.

5. Recycle empty containers

Don’t toss empty compacts and mascara tubes in the trash. Some brands will reward you if your return used up products to their stores. Return six empty MAC products and you’ll get a free lipstick. Bring back five empty pots to Lush stores and you can get a free face mask. Customers who return empty bottles to Kiehl’s can earn a free travel-sized product.

6. DIY

A quick Google search pulls up roughly a zillion ideas for do-it-yourself makeup and beauty products, from recipes for homemade lip balm to cheap eyeliner made with activated charcoal. In other cases, cheaper products can do double-duty – Johnson’s Baby Shampoo is a good substitute for makeup remover and baby powder can replace dry shampoo. If you’re willing to experiment a bit, making your own cosmetics has the potential save you some serious cash.


7. Work for a discount

Extreme makeup addicts might want to go right to the source. A part-time job at a store like Sephora or Lush not only puts extra money in your pocket, but usually gives you access to a sweet employee discount. Sephora employees on Glassdoor mentioned a discount of 20% to 30%. At Lush, employees reportedly get a 50% discount.



How Korean Beauty Guru Pony Makes Her Makeup Glowy and Long-Lasting

Admit it, there are times that you go straight for the primer and foundation, and forget about moisturizing first. Come on, we see you. If you’re one of those people who think moisturizing is an optional step in makeup, let Clinique and Korean makeup guru Pony convince you otherwise.

For Clinique’s Hydration Bar campaign, Pony created two looks—daytime and office—using Moisture Surge Extended Thirst Relief (P2,650) for her base. This lightweight gel-cream gives 24-hour hydration with its activated aloe water and natural hyaluronic acid formula. The result is an all-day glowy look as Pony showed in her makeup tutorial. (Currently loving that subtle eye makeup and popsicle lip!)

“Your makeup won’t set properly if your skin is too dry,” Pony says in a press release. “It’s good to leave the moisturizer on your face like a quick moisturizing face mask too.”

Pony is known as “Korea’s most famous beauty guru,” with makeup videos ranging from natural-looking tutorials to celebrity-inspired glam. She also has two million (and counting!) subscribers on her YouTube channel and almost four million followers on Instagram.

There are two other products in the Hydration Bar line. For a matte base, the Pep-Start HydroBlur (P1,550) promises six-hour oil control and hydration. It also blurs out fine lines and wrinkles. Meanwhile, the Dramatically Different Moisturizing Lotion (P1,900) gives a healthy glow and improves the skin’s moisture-barrier strength in eight weeks.

Read more: http://preen.inquirer.net/51028/how-korean-beauty-guru-pony-makes-her-makeup-glowy-and-long-lasting#ixzz4mcwGGqWB
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This Is The Biggest Eye Makeup Trend Of Summer 2017

Some trends are hard to follow because, well, have you seen dragon brows? But occasionally, you come across something that’s actually wearable — even refreshing. Recently we’ve noticed a lot of stylish ladies swapping their typical neutral eye shadows for various shades of pink, red and copper instead. And you know what? It surprisingly works on everyone. We’ll show you how to tailor the trend to fit your style.




To ease yourself into the trend, stick to your trusty brown shadow to frame your eyes and then add a pop of copper shimmer just to the center of your lids (so right above your pupils) to open them up.



Or commit entirely to a coppery shade from the start and apply it to your lids, cheeks and lips to instantly warm up your complexion and get a summery glow.




Ladies with deeper skin tones look especially striking in darker reds like maroon or merlot.




While ladies with fairer skin look best in soft, muted pinks.



Coppery shades with a touch more red to them really pop against brown or hazel hues.



Whereas cooler coppers that read more brown complement blue or green eyes.



For a fresh-faced look, keep the color on your upper lids only so that it’s concentrated along the crease and gradually softens as it reaches your brow bone.



And for something that’s a little more sultry, try a crimson shade on top and bring it along the lower lashline to frame the eyes completely.



India is the best place in the world for lipstick lovers

Pucker up, ladies. If you’re living in India, chances are you’re paying a lot less for your lip colour than shoppers around the world.

After Vietnam, India is the second most affordable market for beauty products and treatments out of 50 countries, according to a beauty price index by Linio, a Mexico-based e-commerce company. At $14.36 (Rs926), the average cost of a lipstick in India is the lowest in the world. In comparison, the average cost in Venezuela, the most expensive market for lipstick, is an astounding $1,110 (Rs71,627), largely because of the country’s inflation crisis. Peru comes in second, with the average price of a lipstick at $58.78 (Rs3,792).

Linio data also show that India offers some of the cheapest cosmetic procedures in the world. Breast augmentation, for instance, is priced at around $1,650 (Rs1.06 lakh) on average in India, much less than the $10,434 (Rs6.7 lakh) consumers have to shell out in Switzerland, the most expensive market for the procedure. Similarly, a nose job in India averages at about $1,300 (Rs83,922).

Linio’s index is based on the prices of beauty brands, services, and cosmetic procedures, and is sourced from brick and mortar shops and online retailers around the world. The company says it used at least six brands at different price points to create the average price for each product.


In India, beauty products are a booming business as aspirational urban consumers with access to blogs and social media are increasingly investing in everything from lipsticks to mascaras. Lip colours alone, for instance, are a Rs3,338.03-crore market, recording growth of 16% in 2016, according to research firm Euromonitor. As a result, local brands such as Lakme and Nykaa are adding more products to their lines, and even foreign beauty brands and retailers, including Smashbox and Sephora, are ramping up their presence in big cities.

Here’s how the prices of India’s beauty products compare with those sold in the US and China:

Beauty services are also more affordable in India, thanks in part to the abundance of neighbourhood salons that offer everything from waxing to hair dyeing at relatively inexpensive rates. There are also numerous roadside barbers for men.


As a result, Indian women on average pay $2.32 (Rs150) for eyebrow waxing, for instance, much less than consumers in the US, where the service costs $11.20, according to Linio. And men on average spend just $2.72 (Rs175) on a haircut in India, though women tend to spend around $13.50 on average.


India is the best place in the world for lipstick lovers

Your Nipples Might Hold the Secret to Finding the Perfect Nude Lipstick

As if your assets weren’t great enough already, they now can serve another purpose: a built-in swatch. No more running hundreds of lipstick swatches on yourself until your forearm looks like a colorful crime scene; if you want to attain the perfect nude, check out your boob. Yep, science has shown that the most flattering nude lipstick shade can be achieved by yondering down South. Find out what your favorite lipstick shade says about you. 

Dr. Travis Stork, a male physician on NBC’s daytime medical talk show The Doctors, recently revealed that the most effective method to lock down your perfect nude lipstick isn’t to download makeup apps—it’s to examine your nipple pigment.

Whether you’re suntan pink, sable smoke, or mocha frappuccino, the perfect shade of nude lipstick is said to be congruent to your jugulars. Apparently nature’s way of pinpointing the perfect lipstick shade, this method will ensure the hue complements your skin tone and blends into the natural tinge of your lips.


“It’s oh so simple. Nature knows best!” Stork chuckled as he nonchalantly peered into his shirt. According to the doctor, 75 percent of women watching will “consider this before the sun rises tomorrow.” He then proceeded to snag a beige bullet from the lipstick display to prove a strikingly accurate color match.

Women have since taken to this method, and by looks of firsthand accounts, the strange concept does seem to prove true; the majority have reported that there does appear to be an applicable connection between the shade of ones nipples and the lipstick shade that most flattered them.

Unfortunately, this might not be as accurate on women with significantly darker skin, but the hack is still definitely worth trying for those who struggle with the color matching process (or just to satisfy your curiosity).

So what are you waiting for? Although we don’t recommend enthusiastically hoisting up your shirt in the middle of Sephora to check out your nips, we won’t tell if we catch you dashing to the nearest bathroom right away to verify this theory. Happy nip slipping!



Color Cosmetics: An Ongoing Battle For Beauty Brands

Despite the rise in skin tone-defining apps and new technology, many consumers still struggle to find the right shade. The debate was a hot topic at this week’s Makeup In Paris trade event. Beauty expert Aïmara Coupet talks about why brands are still finding creating makeup for medium to very dark skins a challenge.

“The desire of every brand is to offer a product suiting every woman throughout the world,” explains Aïmara Coupet.


Developments in foundation are a perfect example of the search for the holy grail beauty product. More and more brands like L’Oréal with its improved Make up Genius console, and more recently, Bare Minerals with its Made-2-Fit app, are developing technology to help consumers find the perfect shade match.

And yet, despite these new tools, significant research shows that 94% of women around the world are still wearing the wrong foundation, says Jill Scalamandre, President of Shiseido’s Global Make-up Center of Excellence.

Aïmara Coupet can vouch for the shady area in the cosmetics industry: “A lot of women with dark-skin complain that they have problems finding what they are really looking for, or even, still feel excluded from the offer of some brands.”


While the color of the skin remains one of the challenging elements, Coupet says texture, density, hyperseborrhea, dyschromia are also elements to take into consideration for an optimal product result.

Coupet is pleased to see however, that cosmetics counters across the globe are featuring more and more products designed for black and mixed skins.

For her, BlackUp, Fashion Fair, Iman, Black Opal are all examples of how the beauty market is taking a step in the right direction. Coupet applauded universal color cosmetics label Stellar’s efforts to cater to medium beige-toned skins and offer women in the Middle East, Asia and North Africa high-performance makeup.

Stellar’s vegan and cruelty free Limitless foundation ($38) line boasts 22 shades, tailored to match skins’ olive peach, pink, yellow, golden or red undertones.

Indian-born and Canadian-raised Monika Deol’s Stellar range aimed at ‘middle-of-the-pack’ complexions, is currently retailing online at Sephora.com and in stores in North America, priced from $22.



Skin bleach trade driven by quest for beauty

A desperation for lighter skin and a firm belief that paler skins are much more attractive than dark skins are driving factors behind the burgeoning trade in skin bleaching products in Mpumalanga.

Women are going to great expense as well as inconvenience and sometimes even pain, plus risking their future health as they go to extreme measures in their quest for beauty.

And as a result, the trade in skin lighteners – some of them known to be dangerous when used long term – is growing in the province.

As more women use the different products available, so people are cashing in on the opportunity to make money from their desperation.

The women who use the products say that as long as they are available, they will continue to use them in their efforts to be seen as beautiful alongside their lighter-skinned sisters.

Most Popular

The most popular bleaching creams on the market are Caro white cream, Clair cream, Pawpaw cream, Lemonvate and Movate creams.

According to Silindile Masinga, bleaching is a deep issue for her. While growing up she was bullied a lot because her skin was darker skin than most other children.

“I was never told that I was beautiful and those kids who had light skin were getting the all the compliments. My nickname was ‘Night’ and my uncle always used to joke with my mother, asking ‘Why can’t you use Jik on her, because with her skin Jik can do wonders’.”

Masinga said these kinds of regular comments led her to grow up with low self-esteem

“In my teen years my friends introduced me the different bleaching products, and ever since that time I have been using them.”

Several women interviewed in a random survey said they did not like using skin bleaching products because they did not like the smell of the creams. But others who admitted to using them said they believed that putting up with the smell was worth it.



How The Beauty Industry Is Adapting To Change

Almost none of the industry leaders and upcoming independents ignored the indications of the change in the market.

Camillo Pane, the CEO of Coty, talked about speed. “Brands are created at the speed of light,” he said. “The beauty industry is becoming increasingly complex. Our instinct is to dislike complexity. But we either embrace it, or we’re not going to be around.”


Marc Rey, the President & CEO of Shiseido Americas, pointed out that traditional makeup was down 1.3% in 2016. But independent brands were up 42.7%. His implication was that the growth of independent brands was a reflection of a change in consumer tastes that everyone in the business has to respond to. The question is how.


Kat Von D of the eponymous beauty company talked about how the barriers to entry have been lowered, creating a competitive threat to the established players. “It’s like music, everyone can do it now so in order to succeed you actually have to be f**king good.” She also talked about how customers have changed. Referring to the growth of the cruelty-free market she said, “millennials really do care.”

Mike George, the president and CEO of QVC, recognized the threats coming from sources that are much bigger than the beauty industry itself. He said there is a “collapse of institutional and brand authority.” He believes there are four reasons for the changes:

  • Erosion of trust in society
  • Race to the bottom (he’s referring to everyone trying to compete by selling at the lowest price)
  • Craving for authenticity
  • Shifting sources of influence.

He was very down on e-commerce. He said, “E-commerce creates a race to the bottom where price is the primary attribute and retailers devalue the role of brands. In beauty we’ve resisted that but it’s hampered so many categories.” I disagree with him on that one. While there is certainly lots of price competition for comparable products in e-commerce, whether it’s online or in traditional stores, my observation is that consumers want unique products and experiences and they will pay for them when they’re what the consumer wants. It makes me wonder whether QVC is feeling squeezed by e-commerce and the possibility that video on demand over the web will threaten their franchise.

He also talked about changing boundaries in the beauty business, referring to several phenomena:

  • Masstige (inexpensive but marketed as luxury)
  • The desire of consumers to have beauty products along with health and wellness products all together in one
  • Creating spa experiences at home.

All those phenomena involve an overlap in categories that used to be discrete.

He lamented the way technology is impinging on the way consumers want to live. “With all technology, we see consumers craving to bring humanity back to an increasingly impersonal world and increasingly impersonal shopping experience. We need to find ways to simplify the overwhelming complexity of the world we live in.”

Jo Malone, the founder of the beauty brand of the same name who has now founded another brand called Jo Loves  said, “I speak to teenagers and I ask them, “What do entrepreneurs mean to you?” She said the teens tell her three things:

  • “They set goals and walk towards them and fulfill them with warrior-like tactics”
  • “They’re people who change the language of the world and cause people to want to drop everything and follow them.”
  • “They question and challenge everyone and everything but they deliver world-changing products and concepts and they add a lot to our lives.”

Malone summarizes these three answers into three words: passion, resilience and creativity. She also believes that we have to “change the way we create fragrance.” She thinks about fragrance all the time. During a presentation by Vicky Tsai of the brand Tatcha regarding modern day geishas’ beauty habits, Malone asked her, “what do Geishas smell like?” (Tsai told her, “They smell like babies.”)

Malone believes that millennials (which she used to believe was “something you planted in your garden”) aren’t just looking at their phones when you see them zombie-like in public places. “They create a community and their own language and their own world and communicate and consume in a different way.” Referring to consumers’ ability to do your marketing for you by communicating with each other on social media, she said, “They take it all up and spread the word for you. You think they’re not taking it in but they are. They don’t want to be just your consumer, or be entertained by you, they want to create with you, they want to touch the heartbeat and be part of the creative process… they want to be part of it.”