Makeup artist and entrepreneur Kat Von D’s products are totally crush-worthy on their own, but she just announced a huge step forward for her beauty brand: cruelty-free and vegan makeup brushes.
In a post on her Instagram, Kat shared a touching message about her reasoning behind the new line, which uses synthetic fibers instead of animal ones:
“So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.
We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I’m so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals”
There’s still no specific release date for these vegan brushes, but rest assured, you’ll know about it when they drop. In the meantime, congrats to Kat Von D for making the switch.