But on the same day that Fenty Beauty launched, Kylie Cosmetics began advertising a slew of new products, including a new shade of Kylighter.
We all know by now that Kylie Jenner‘s lip kits have been insanely successful, but you probably had no idea just how successful Kylie’s company really is.
During a recent interview with Women’s Wear Daily, Kris Jenner revealed just how well her daughter’s business is doing. According to Kris, Kylie Cosmetics has reeled in $420 million in retail sales in just 18 months.
Let’s put that in perspective. WWD reports that Tom Ford Beauty — owned by Estée Lauder Cos. Inc. — reached $500 million in revenue after a decade, while the Bobbi Brown brand, also owned by Estée Lauder, took 25 years to reach a billion in revenue.
Kylie is all set to take only a fraction of that time to reach the same milestone. According to WWD, Kylie Cosmetics is expected to see a 25% increase in sales this year, and if things continue on at this rate, Kylie’s company will be a billion-dollar brand by 2022.
Not bad for $29 lip kits, right?