Cosmetics for the Selfie Generation

CoverGirl has spent a great deal of time researching how its foundations perform under different lighting— for instance, under fluorescent bulbs and in the sun. Recently, they decided to try another test: the iPhone challenge. The principal scientist at CoverGirl, Sarah Vickery says that they have one category of consumer who spends most of her time taking pictures. The most important thing to her and even her social group is her appearance and how her selfies look. For this reason, they must consider this factor seriously. Multiple cosmetic companies have created products that offer airbrush effects, photo finishes, and other features that play with light and claim to make users ready for the camera. However, a few brands have started making wares that withstand certain challe...

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