Tag Archives: makeup

Madison fashion startup pitches its artificial intelligence software to retailers

One year ago, the Madison startup Markable rolled out its signature product: an app that could take photos of dresses, shirts, handbags or heels and tell you where to buy the clothes in the picture.

Today, that initial game plan has been scrapped. Instead of using its sophisticated artificial intelligence for a consumer fashion app, Markable is now selling its technology to online fashion retailers.

“People don’t like to download apps anymore,” said Joy Tang, Markable’s CEO. “Their phone is so full of apps already.”

 

The original Markable app was a one-stop shop for fashionistas. A consumer could upload a photo of a clutch handbag, or a model with a snazzy ensemble, and the app would identify the products in the image and highlight similar clothes available for purchase on retail websites.

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That app is now gone. Starting this month, Markable’s tech will be found on the website AKIRA, a Midwestern fashion line based in Chicago. When visitors search AKIRA’s inventory, they’ll have a “camera search” option, where they can upload an image of a piece of clothing they like and find similar items to shop through in return.

Then, there’s what Tang calls the “reverse-engineered” version of the Markable technology. When a visitor clicks on a piece of clothing on AKIRA’s shop, they’ll be able to see if it has ever been modeled by a celebrity or fashion blogger. Click on a shirt, and you may see a photo of when that same shirt was previously worn by Taylor Swift. Shoppers then have the option of “completing the look” by buying the rest of T-Swift’s ensemble.

Markable also offers “visual search engine optimization” to retailers. In other words, the software automatically creates descriptions for clothing that will make the items more likely to pop up during a Google search.

AKIRA is just the beginning, said Tang. Markable is currently in talks with five other retailers. The goal, she said, is to become the industry standard for online fashion shopping.

 

The software Markable has developed is no small feat: When it comes to image recognition technology, clothes are among the toughest things for computers to parse. Fabric can be twisted or contorted into all kinds of shapes or patterns, making it difficult for AI to figure out the patterns.

Tang said that makes fashion one of the next frontiers for image recognition technology.

 

“If you can do fashion, you can do anything else,” she said.

Tang said that the company’s algorithms have come a long way in the past year, especially since they added more computer scientists to their team to enhance the software’s capabilities.

“When we launched the app last time, we didn’t have our four PhD scientists,” said Tang. “The results were not that amazing.”

Source:

http://host.madison.com/ct/business/technology/madison-fashion-startup-pitches-its-artificial-intelligence-software-to-retailers/article_5814c565-14ac-57b2-913e-0d9b58ddade4.html

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Pat McGrath’s New ‘Unlimited’ Makeup Collection is Fall’s First Mandatory Beauty Binge

After more than two years of maintaining statecraft levels of secrecy, Pat McGrathsteps into a glass conference room in her Manhattan studio and snaps the curtains closed, fussing over the gossamer fabric to make sure her staff can’t peek inside. “No one has seen this yet,” she says giddily, unloading a series of tubes and compacts from a bejeweled Prada sac—a gift from Miuccia—onto two velvet-lined trays. It is an early morning in late May, a few days before the influential makeup artist will accept the Founder’s Award at the CFDA Awards, and a few weeks before she will fly to Paris to create a holographic crimson lip for Maison Margiela, a highlight of the fall couture calendar. Today’s reveal marks another milestone for McGrath, one that is particularly special to her: After 25 years in the industry, and six limited-run launches from her brand, Pat McGrath Labs, “Mother”—as she is commonly known in the fashion community—is ready to reveal her first core collection of color cosmetics. “It’s major,” she whispers.

Whether McGrath—who is regularly summoned by Donatella Versace, John Galliano, and brands like Alexander McQueen and Valentino—would launch a full line was never a matter of if, but when. Following years of developing for other people, the self-proclaimed “ultimate makeup junkie” struck out on her own in 2015, flash-selling one-off creations produced by a group of handpicked international cosmetics factories. The wildly popular glitter-lip kits and metallic-eye foils nodded to McGrath’s “hoards” of samples and vintage compacts that are cataloged in a vaultlike space downtown. “But these products represent the crown jewels of my archive,” she says of the three shadow palettes, 40 lipsticks, five eye pencils, eleven lip pencils, “and one magnificent mascara” that round out the new range. (McGrath is mum on whether foundation and other skin-perfecters are in the works, emphasizing that, for now, she is focused on “resetting the rules of how color can be worn.”)

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Labs and its frenzy-inducing, digital-only deals will continue to “push the limits of what makeup is about,” McGrath insists. But the core collection, which hits patmcgrath.com at midnight on September 16th and Sephora counters, where it will be available exclusively, in early October, manages to more formally harness the drama, fantasy, and personal touch that are McGrath hallmarks: a thumbprint of her new, perfectly pitched shimmering lilac shadow with the give of velvet and the texture of silk, pressed daintily onto model Yasmin Wijnaldum’s lids at Peter Dundas’s resort debut this summer; an unbelievable powder-laced lipstick that models were demanding backstage at Prada’s resort show, where McGrath workshopped samples of the impossibly matte, yet ultra-creamy cherry-colored pigment. “I drove myself and my team mad in pursuit of a level of excellence on a timeline that no beauty conglomerate could ever allow,” she says of these exacting details, honed over decades of on-set experience—and a lot of arm-swatching.

“Her makeup is more of an art form,” says Slick Woods of what makes McGrath’s products so cultish. The model’s career skyrocketed last year after she joined the small army of McGrath’s muses, who are often scouted via Instagram, a platform she has leveraged to foster real-world collaboration better than most; beyond a mere #regram, McGrath has recruited members of her team through liked posts, and found “terrifically talented” artists to illustrate her custom packaging. That kind of democratizing spirit is deeply resonant. “That’s why I respect Pat’s work the most,” Woods adds.

Source:

http://www.vogue.com/article/pat-mcgrath-labs-makeup-unlimited-edition-mothership-eye-palettes-pencils-lipsticks

This Is the Makeup Secret to Banishing Under Eye Circles, According to a Plastic Surgeon

Over 114 million American people bought concealer last year, according to Statista.com, mostly to cover facial imperfections including those dark circles under tired-looking eyes. (Maybe they just didn’t know these doctor-approved sleep tips for a good night’s rest.) Even plastic surgeons have noticed a major uptick in the number of patients requesting both surgical and non-surgical long term treatments for tired eyes.

John Paul Tutela, MD is a celebrity plastic surgeon with offices in New York and New Jersey who has noticed the increase in demand for under eye fillers (the same lip plumping products celebrities use to make their lips bigger and poutier), saying he has at least five new patients a week requesting the off-label procedure. Under eye fillers, while great, don’t come cheap or easy though—patients need to be open to having needles inject their upper cheek areas around once a year, and the procedure starts at $750 in Dr. Tutela’s office. It’s this reason that Dr. Tutela advises his patients to use what he calls a “secret makeup hack” to disguise the look of sunken, aging, and tired eyes either between injections or instead of them.

“A lot of what fillers accomplish is changing the contour of you face so shadows don’t fall in areas that make you look aged, like the tear trough which is right under your eye,” he explains. “By concealing dark circles it accomplishes a lot of the same look that is achieved with fillers.” The trick, he says, is using the concept of contouring beneath your eyes. This is definitely going to change the Instagram landscape, and you can add it to your list of concealer tricks every woman needs to know.

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“As we age and we lose volume in our face, our lower eyelids also loosens and fat from behind our eye starts to bulge out. The combination of this extra bulk (a mountain) immediately adjacent to the loss of volume in our tear trough just beneath this (a valley) creates a contrast that becomes very recognizable as an ‘always tired’ look,” he says.

How to Contour Under Your Eyes

BAIAJAK/SHUTTERSTOCKHe suggests patients swap their single shade of concealer for two separate shades, one that’s slightly lighter than the rest of the face, and one that’s the same color as the cheeks. He suggests using the darker shade closest to the under eye on the “bulge” area to effectively shrink the visible surface area of the bulge, while using the lighter color to conceal the lower area of the under eye.

“It’s basically creating an optical illusion. The darker shade conceals the fatty bulge directly beneath the lower lash line that comes with aging and exhaustion, while the lighter shade draws attention downward and reflects more light. It’s the same concept as using a filler, but more temporary.”

Source:

http://www.rd.com/health/beauty/under-eye-circles-contouring/

Being a Woman in the Workplace Means Getting Pressured to Wear Makeup on the Job

This article is part of Pretty Pressure, a series exploring beauty labor: the idea that our beauty routines are work and should be considered as such. While beautifying can be a source of relaxation, bonding, and self-esteem, for others, it’s a chore — one which can take a real toll on us. Today’s installment of Pretty Pressure discusses the requirement for women to wear makeup in the workplace.

 

It’s clear that many women are pressured into wearing makeup at work. For some women, this pressure is explicit and comes from management, co-workers or customers. For example, Alex, 27, was working on the children’s floor of a popular clothing store when her manager told her that she “hoped she could start wearing makeup”.

Alex was stunned – she had also consistently hit her sales goals and never received a customer complaint, plus she always dressed in the clothing sold in store, as required, and wore her hair pulled back in a tidy ponytail. She was confused when her manager said people “wouldn’t want to ask her for fashion advice if they weren’t convinced by how she looked” because she was stationed on the children’s floor. She was also earning minimum wage and became concerned about how she was going to afford the “eyeliner, mascara, foundation, blush and lip gloss” that her manager suggested she start with.

Makeup is a significant cost for women, especially those on the lower end of the earning scale. A survey by SkinStore found that women walk around with an average of $8 worth of makeup and skincare products on their faces per day, which works out to a whopping $300,000 during their lifetimes. This means that, for women who are earning minimum wage, more than an hour of the work day simply covers the cost of looking acceptable enough to be there in the first place — according to our strictly gendered beauty standards, of course.

Beauty At The Mercedes-Benz Fashion Week Berlin Autumn/Winter 2016

After the winter season at the clothing store was over, Alex was told her contract wouldn’t be renewed. “I had a feeling I wouldn’t be asked to stay on,” she said. “My manager came over and asked if he could talk with me on a walk around the mall, and I said okay. He told me that they wouldn’t be extending my contract. He said that I was a great employee and that I could definitely apply next summer, but that I’d have to dress better to represent the store and that I should consider this my ‘wake-up call’. Meanwhile, he’s wearing a T-shirt and jeans.”

“When it happened, I felt like a mixture of the embodiment of the eye-roll emoji and resignation,” she said. “Like, well this was inevitable and here it is.”

Women who work in service roles are particularly susceptible to the pressure to wear makeup — sometimes this takes the form of unofficial requests by managers, hedged as “looking presentable” or “representing the company”. For example, Victoria, 32, was working as a concierge at a luxury apartment building where she was given a copy of the company dress code, which did not mention hair or makeup. However, the women in the office started to receive group texts from their manager telling them they needed a more “polished” appearance.

Source:

https://www.allure.com/story/women-pressured-to-wear-makeup-at-work-as-a-double-standard

For Cosmetics, Let the Buyer Beware

When you wash your hair, clean or moisturize your skin, polish your nails, or put on makeup, deodorant or sunscreen, do you ever think about whether the product you’re using may do more harm than good?

Maybe you should. Thanks to a lack of federal regulations, the watchword for consumers of cosmetics and personal care products should be caveat emptor: Let the buyer beware.

To be sure, these products are not nearly as worrisome as drugs, which require extensive testing and premarket approval by the Food and Drug Administration. Still, disasters can and sometimes do occur from the use of cosmetics and personal care products, and the government is powerless to act until a slew of consumer complaints raise a red flag about a product.

In a recent editorial in JAMA Internal Medicine, Dr. Robert M. Califf, who served as F.D.A. chief under President Obama, noted, “The cosmetic industry remains largely self-regulated. History has repeatedly shown that when there is insufficient regulatory oversight, a few unscrupulous people or companies will exploit the vulnerable public for profit.”

Even when a hazard comes to light, a product can remain on the market for years until negotiations make their way through the legal system or the company decides to halt sales. (Although the F.D.A. finally banned antibacterial chemicals like triclosan from soaps, triclosan is still in toothpastes and other consumer products.)

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A current case is a classic example. The F.D.A. normally receives about 300 to 400 complaints a year about bad reactions to cosmetics and personal care products, all of which are sold over-the-counter without prior government scrutiny. When in 2013 the agency received 127 reports of adverse effects from a single line of hair-care products called WEN, it discovered that the manufacturer, Chaz Dean, Inc., had been sitting on more than 21,000 complaints of hair loss and scalp damage associated with the products’ use.

A class-action lawsuit filed by more than 200 women against the company and its infomercial producer Guthy-Renker was settled last year for $26.3 million. Yet the company claims that WEN hair care products are “totally safe” and continues to sell them.

Unlike drugs, cosmetics can be sold based solely on manufacturers’ tests (or no tests at all) and claims for effectiveness and safety. Even the ingredients don’t have to be filed with the government. (Only color additives require premarket approval.)

“The F.D.A. must wait for clues to accumulate from voluntary reports suggesting that a product may not be as completely safe as presumed,” Dr. Califf, a cardiologist, health policy expert and vice chancellor at Duke University School of Medicine, wrote.

Asked in an interview whether more can be done to protect the public, he said, “It’s highly unlikely in the current administration. There’s a tiny work force at the F.D.A. to deal with an enormous industry that’s currently self-policing. Voluntary reporting of adverse events linked to cosmetics and personal care products is a lot better than nothing, but it’s way inadequate for the job. There’s no legal requirement for manufacturers to forward reports of adverse events to the F.D.A.”

(Only manufacturers of drugs and medical devices are required to submit reports of hazards associated with their products to the federal agency.)

The Federal Food, Drug and Cosmetic Act defines cosmetics as “articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body … for cleansing, beautifying, promoting attractiveness, or altering the appearance.”

Source:

Victoria Beckham hopes her new makeup range with Estee Lauder will ’empower women’

The pop star turned fashion mogul is set to release her second beauty collaboration with Estee Lauder in September after the success of her debut range which came out last year.

The mum-of-four who is patiently anticipating the release next month revealed that she wanted to create makeup that wasn’t typical, after walking through a duty-free one day and seeing that ‘everything looks the same.’

 

She told Stella magazine: ‘For me it’s not about copying what everyone else is doing, it’s about creating make-up that women feel proud to own. Ultimately it’s about empowering women.’

Taking to Instagram, Victoria shared a series of pictures from the new line which include a creme blush, skin perfecting powder, a new shimmering lipgloss and her favourite nude shade named after her that now comes in a modern matte lipstick. Everything comes wrapped up in a glam gold-designed packaging.

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The 43-year-old also revealed that she tests all her makeup on herself and uses pictures of herself wearing the products before giving them the greenlight, while also getting some advice from her husband David.

She said: ‘I like to wear-test everything. Last night, I went home and was talking to David and he said, “You’ve got a lot of make-up on.” I test everything and keep removing, reapplying and layering it.’

Read more: http://metro.co.uk/2017/08/14/victoria-beckham-hopes-her-new-makeup-range-with-estee-lauder-will-empower-women-6852127/#ixzz4plJ4yuyk

Wearing makeup can make you feel confident, smarter and happier, says study

The results showed that although there was a significant increase in cognitive performance from the group who listened to positive music, as predicted it was those in the makeup group who performed significantly better than females in the other two groups.

The team pointed out that makeup wasn’t the only way of boosting test results.

These findings do offer new understanding into the ways in which boosting physical self-esteem through using makeup may interact with cognition.

They now suggest further research to look into whether makeup has longer lasting effects on cognitive performance.

The findings can be found published online in the journal Cogent Psychology.

If you’re feeling a little low, spare a little time putting on some makeup before you leave the house.

Wearing makeup can make a women feel more positive about herself, says scientists.

Researchers from Harvard Medical School, US, and the University of Chieti, Italy, looked into the “lipstick effect” among 186 female undergraduate students.

Mixed race woman applying lipstick in compact mirror

The lipstick effect

The “lipstick effect” is a known psychological phenomenon in which wearing makeup can give individuals a confidence boost by making them feel more physically attractive, increasing feelings of self-esteem, attitude, and personality.

However, a less well-known effect is that a boost in self-esteem can also boost cognitive abilities.

Previous research has shown that positive emotions can improve academic performance.

Positive emotions

This new study set out to see if the positive boost in self-esteem from wearing makeup could have the same effect.

The female undergraduates were placed into different groups and given a series of tests to complete.

The tests consisted of answering multiple choice questions about a chapter from a general psychology textbook.

Before taking the test, members of one group were asked to apply makeup, another group listened to “a positive music excerpt,” and a third coloured a drawing of a human face.

The team believed that those wearing makeup would experience the greatest boost in positive feelings, and therefore would perform better in the tests than the other two groups.
Read more at http://www.star2.com/health/mind/2017/08/11/makeup-psychology-confidence-smarter/#4ZsKeoIj5i126dz7.99

Woman’s horrific skin infection is motivation to keep makeup brushes clean

You don’t have to know what cellulitis is to guess that you most definitely do not want it.

And now a woman named Katie Wright, of Austin, Tex., has proven just how easy it is to get the infection — simply by not washing your makeup brushes enough.

When Wright discovered a painful pimple above her eyebrow, she did what so many of us (wisely or unwisely) do in that situation: She popped it.

But instead of being a little sore afterwards, her “entire face swelled up” within the hour and she felt like “something was going to burst out of my skin.” Sensibly, she took herself straight to a hospital.

 

The doctors said she had a very serious case of cellulitis, a type of staph infection that can spread to other parts of the body, such as the blood, muscle, and bone, and can become life-threatening if not treated quickly.

“Since it was on my face, there was a huge risk of it spreading to my brain or to my eyes causing me to go blind,” Wright wrote.

Now that it’s finally healing and her face is going “back to normal,” she has shared her story online to urge other people to clean their makeup brushes regularly — all of them.

“This most likely happened from bacteria getting on my eyebrow pencil brush,” she said. “I’m super strict on washing my face/beauty blender/brushes, but I never ever thought to disinfect my eyebrow spooly [sic]. If you wear makeup PLEASE make that a step in your cleaning routine! It’s a small thing to do to avoid a painful, expensive and traumatizing infection on your face.”

She shared the message along with photos of herself taken 48 hours apart — before and after the infection took its hold.

 

The after image should be graphic enough to persuade anyone to make brush cleaning part of their routine, but what should that routine look like exactly?

Because of how they’re used, it’s impossible to keep your brushes from ever getting dirty. So if that’s not motivation enough to spend some quality time with your beauty tools, know that the bacteria production on your brushes is contaminating your makeup and promoting acne and breakouts on your skin.

It’s easy to wash brushes: Just fill a bowl with warm, soapy water, submerge the brush, gently massage the bristles, rinse, rest on a clean towel, and repeat. There are soaps dedicated specifically to cleansing brushes and beauty blenders, but often gentle soap — like baby shampoo — will do the trick just fine.

While there’s a general rule to cleanse your brushes every month, timelines can actually vary according to what you use the brush for — so dig in to these guidelines and make a commitment to clean.

Oh, and a final bit of motivation: Wright’s ordeal was not only emotionally trying but also financially costly, and she just launched a GoFundMe campaign to try and recoup some of her losses. “Unfortunately, this was not a cheap lesson to learn. I was left with thousands of dollars in hospital bills that I haven’t been able to pay yet,” she wrote. “The doctors of St. David’s saved my life and it would mean the world to be able to pay them back for their services. Any help you may be able to offer would be greatly appreciated and every little bit helps!”

Source:

https://www.yahoo.com/beauty/womans-horrific-skin-infection-motivation-keep-makeup-brushes-clean-154526075.html

How Pat McGrath became the world’s most influential makeup artist

In 20 years of interviewing actors, musicians, designers and artists, my audience with Pat McGrath has been the most difficult. Not because she’s chilly or aloof (she’s tactile, warm, prone to outbursts of laughter and the lavish use of “darling”), but because not a minute goes by without a passerby interrupting to tell her how much they admire her, and to my frustration, she spends much of our precious allotted time indulging them.

“You look beautiful, darling,” she purrs to one beauty blogger, as worried publicists look on impatiently. “Let me get someone from my team to do your makeup! It’ll be gorgeous on you,” she says to another. She stops again to pose for a photograph with actor Olivia Palermo (who seems under no illusion that she might be the main attraction here), then again to reel off some social media content and to check an assistant has her trainers. By then our “intimate chat”, in a bustling Parisian penthouse, is rather up against it, because McGrath is due to get on a motorbike to the Ritz, where an unnamed celebrity is waiting to be made up for the red carpet.

She promises a follow-up within days, and so begins almost a fortnight of postponements, briefing calls, time-zone complications and several profuse apologies as beauty’s biggest hitter paints, dusts and blends her way across dozens of faces and two continents. Truly, I have interviewed more accessible Oscar winners.

‘I just love cosmetics’ … Pat McGrath.
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 ‘I just love cosmetics’ … Pat McGrath. Photograph: Ben Hassett

The reason I’ve been granted this extremely rare face time with the world’s most influential makeup artist is that she’s just launched her eponymous makeup line, Pat McGrath Labs, in Europe. The brand has already smashed the US, where McGrath lives in two New York West Village apartments, one above the other, though she is barely ever in either. She’s mostly on the road, working on magazine covers for the likes of Vogue, Harpers and W, the faces of celebrities such as Rihanna and Kim Kardashian, on advertising campaigns for Versace, Prada, Louis Vuitton and Gucci, and designing the makeup looks for around 80 major fashion shows per year (she is widely acknowledged as the most prolific catwalk makeup artist of all time). She travels from one fashion capital to another with dozens of makeup cases and a huge team of between 25 and 90 devoted artists to carry them all. “The most we’ve ever taken is 87 trunks,” she tells me. “I’ve collected everything for about 25 years. I’d go into a department store now and buy everything. It’s who I am. I just love cosmetics.”

 

McGrath qualifies this by telling me that she has filled 4,000 square feet of storage with products and says “You couldn’t get anyone more makeup addicted than me”, perhaps because she knows her passion for face paint isn’t immediately apparent. Much like the most celebrated fashion experts wear only black (she does, too – today she’s in a long black skirt, matching shirt and her signature wide black headband), the world’s top makeup artist doesn’t appear to be wearing the stuff herself. “I wear very natural makeup but it’s made up out of five foundations to make that perfect skin and my lipstick might be three different lipsticks mixed together, so it’s a kind of obsession in a different way,” she laughs.

If beauty is McGrath’s addiction, her single mother was her pusher. McGrath was raised in Northampton by Jean, whose love of God was matched only by an extraordinary fascination with everything fashion and beauty. From as early as McGrath can remember, working class, Jamaican-born, Jehovah’s Witness Jean was schooling her in advanced aesthetic awareness. “My mother was obsessed with makeup,” she says. “She would stand in front of the TV and we’d have to guess what she’d done differently with her eyes. I’d think: ‘Get out of the way!’ But she wouldn’t move until I’d told her.” Together they would analyse the makeup looks of Old Hollywood film stars, identifying which had inspired fashion designers that season.

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Jean encouraged McGrath to be creative with makeup, mixing pigments from scratch to get exactly the right colour, adding heat to the skin with her fingertips to give it a healthier glow and soften the look of foundation. She explains: “She always put on a full face of makeup then got in the bath to get that dewy finish. It was next level, but this is where I got my makeup tips from – at seven years old!” Together, Jean (a talented dressmaker) and McGrath would go and look at Vogue patterns, then off to the market, where all the fabric buyers sold their remnants, before deciding which makeup would best go with the clothes.

Source:

https://www.theguardian.com/fashion/2017/aug/06/beauty-queen-how-pat-mcgrath-revolutionised-makeup

 

Kat Von D Is Dropping Her First-Ever VEGAN Makeup Brushes

Makeup artist and entrepreneur Kat Von D’s products are totally crush-worthy on their own, but she just announced a huge step forward for her beauty brand: cruelty-free and vegan makeup brushes.

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In a post on her Instagram, Kat shared a touching message about her reasoning behind the new line, which uses synthetic fibers instead of animal ones:

“So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.

We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I’m so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals”

There’s still no specific release date for these vegan brushes, but rest assured, you’ll know about it when they drop. In the meantime, congrats to Kat Von D for making the switch.

http://www.cosmopolitan.com/style-beauty/beauty/a11651284/kat-von-d-vegan-makeup-brushes/